Category Archives: Advertising

Search Engine Marketing update: Google Instant

Posted on September 10, 2010 by MyOrbit-Team| Leave a comment

Hello Folks, you may have started seeing the latest update in Google search engine. Its called Google Instant.

Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo

What is clear is that Google wants to offer long-tail keywords to users as early as possible in the search process.

For example, along with the keyword: “Hair Transplant Surgery Cost”, people will also see options like: “how much does hair transplant surgery cost”, and the latter phrase will now receive many clicks too, even though its hardly a keyword in today’s internet marketing book.

Earlier such a longer sentence or question would have received very few direct clicks because people won’t type long text, but people can surely select longer text if its offered as a drop-down like it is being done now, thereby generating more exposure/visits to web content built on long tail keywords than today.

In addition, Google has been working hard to improve “personalization”, which means they want to show you things relevant to your search profile based on past searches, geography, etc.

What does it mean for website owners and SEO? I believe websites that cover their topic thoroughly using all possible keywords and their natural expressions will ultimately come out winners.

We will study this further to see how Google Instant can be used for our work, and will share the learning with you. Meanwhile all basic SEO work should continue because that is essential to get started in the search engine indexing game.

Best Wishes,
Shankar

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Posted in Advertising, Business Strategy, Innovation, Interests, Internet, MyOrbit Blogs, Online Marketing, Personalization, Sales & Marketing, Start-ups, Web 2.0

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What Makes An Ad Stand Out?

Posted on December 21, 2009 by MyOrbit-Team| Leave a comment

uganda_aids_ad.jpg

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The above ad is from the AIDS prevention campaign being run in Uganda. It was shared by Perry Marshall over the weekend. It stands out from the usual ads, and has an immediate on the reader because of its ability to directly address the target audience — middle aged men with the income and propensity for procuring teenage sex.

What makes this ad stand out? Some reasons I can think of are:

1. It is dealing with morals/values, where its possible to act differently in private from what we  accept in public.

2. It uses just a few words and that too as questions, which you will tend to answer within yourself.

3. The few words are supported by a carefully chosen image, which really delivers the full impact of the ad.

4. It puts you on the defensive; very few ads can achieve that. It makes you respond internally. So you are likely to remember it for some time.

These days we see hundreds of ads every day on the Internet and in print media. Our mind has been slowly getting trained to separate the signal (content) from the noise (ads). In the early days of the web, 1997 to 2000, there were not that many ads, and the technology behind them had no capability to geo-target the audience.

The above ad is a great example of a powerful ad.
See how you can use its structure for your own business.
- Shankar

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Posted in Advertising, Healthcare & Medicine, MyOrbit Blogs, Personalization, Public Sector, Sales & Marketing

Philp Kotler on Marketing Lessons from Barack Obama’s US Election Campaign 2008

Posted on August 15, 2009 by MyOrbit-Team| Leave a comment


In the above interview, Philp Kotler expresses his opinion on marketing lessons from Barack Obama’s 2008 US election campaign. Barack Obama made perfect preparation with discipline and right choice of bright people.The key marketing lessons that can be taken from Barack Obama’s marketing campaign were ‘high tech’ and ‘‘high touch’. High touch means there is an emotional component selling hope and high tech is using the Internet to its best. They created database for sending relevant messages to right people the right time. Continue reading →

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Posted in Advertising, Internet, MyOrbit Videos, Sales & Marketing

Be Careful with “Double Your Sales” Guarantees

Posted on February 28, 2009 by MyOrbit-Team| 1 Comment

We came across a “double your sales, guarantee” today through an email newsletter and the presentation vs details of their offer demanded this quick post to show you why its really necessary to read the terms for any offer, especially when the offer comes with an attractive wording of guarantee.

Here’s the offer page  and here are the Terms and Conditions for their Money Back Guarantee.

We feel the offer page should have mentioned/clarified a couple of essential terms before asking a prospect to spend time in filling the form.  For example:

#4 of Terms: …Your refund request must be accompanied by a CPA-approved record of revenue for the prior 18 months, showing that you have not doubled your gross sales revenue for any comparable month from the prior year.

[Which means, the doubling of sales will not be assessed over the year or quarter (which is the accepted business growth comparison timeframe),  but any month of the year. This is not evident at all from the way the advertising is presented, and could face difficulty

#6 of Terms:  Only the set up and consulting fees previously paid by you to Infusionsoft are eligible for refund under this program. Your monthly subscription charges to the Infusionsoft service are not refundable.

[What the above term says is that that the various services you need to buy to qualify for money back guarantee are not part of the money back the guarantee! Not sure if this clause has been reviewed by their lawyers because it can't stand in a court of law]

Therefore, always read the terms of a money back guarantee because its very rare in any services business, irrespective of how the offer is being shown. But if you do find a business partner who is willing to give a written money back guarantee on services, then that’s a thing, and worth going for. Hope you found this useful.

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Posted in Advertising, Business Development, Contracts & Legal, Internet, MyOrbit Blogs, Online Marketing, Sales & Marketing