What Makes An Ad Stand Out?

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The above ad is from the AIDS prevention campaign being run in Uganda. It was shared by Perry Marshall over the weekend. It stands out from the usual ads, and has an immediate on the reader because of its ability to directly address the target audience — middle aged men with the income and propensity [...]

Philp Kotler on Marketing Lessons from Barack Obama’s US Election Campaign 2008

In the above interview, Philp Kotler expresses his opinion on marketing lessons from Barack Obama’s 2008 US election campaign. Barack Obama made perfect preparation with discipline and right choice of bright people.The key marketing lessons that can be taken from Barack Obama’s marketing campaign were ‘high tech’ and ‘‘high touch’. High touch means there is [...]

Be Careful with “Double Your Sales” Guarantees

We came across a “double your sales, guarantee” today through an email newsletter and the presentation vs details of their offer demanded this quick post to show you why its really necessary to read the terms for any offer, especially when the offer comes with an attractive wording of guarantee.
Here’s the offer page  and here [...]

Business Lesson from Recession-hit London Restaurants

Recession-hit restaurants in Britain have started offering free food and major discounts to entice customers, many of whom have stopped eating out frequently following job losses and salary cuts.
Offering free food was one of the ways of beating recession in the 1980s, and restaurant owners are hoping it will work this time too. Hundreds of [...]

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