MyOrbit.tv » Healthcare & Medicine

What Makes An Ad Stand Out?

MyOrbit-Team — Mon, 21 Dec 2009 14:43:40 +0000

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The above ad is from the AIDS prevention campaign being run in Uganda. It was shared by Perry Marshall over the weekend. It stands out from the usual ads, and has an immediate on the reader because of its ability to directly address the target audience — middle aged men with the income and propensity for procuring teenage sex.

What makes this ad stand out? Some reasons I can think of are:

1. It is dealing with morals/values, where its possible to act differently in private from what we accept in public.

2. It uses just a few words and that too as questions, which you will tend to answer within yourself.

3. The few words are supported by a carefully chosen image, which really delivers the full impact of the ad.

4. It puts you on the defensive; very few ads can achieve that. It makes you respond internally. So you are likely to remember it for some time.

These days we see hundreds of ads every day on the Internet and in print media. Our mind has been slowly getting trained to separate the signal (content) from the noise (ads). In the early days of the web, 1997 to 2000, there were not that many ads, and the technology behind them had no capability to geo-target the audience.

The above ad is a great example of a powerful ad.
See how you can use its structure for your own business.
- Shankar

N95 Face Mask is Recommended Swine Flu Mask

MyOrbit-Team — Wed, 12 Aug 2009 13:55:27 +0000

First and most important: All Face Masks Are Not The Same! A regular face mask offers not much protection against influenza (swine flu or avian flu). You can not rely on the commonly available dust mask. The face mask has to be a good quality mask with certain minimum specifications.

For people exposed to infectious viruses like influenza (swine flu virus or avian flu virus) anywhere in the world, the US CDC (Center of Disease Control) recommends an N95 face mask with a good tight fit around the edge where it contacts the face.

The N95 Face Mask offers the best respiratory protection, even though it can be difficult to wear for long periods because it makes breathing harder, but its does offer real protection. It is fluid resistant and at least 95% efficient against solid and liquid particles that are larger than .03 microns, excluding those containing oil. In fact, the “N” stands for “Not oil proof”.

Therefore, very clearly, the N-95 Face Mask is the best choice if you expect to be exposed to influenza (swine flu or avian flu). Ordinary masks can’t prevent the flu virus.

The fit of the face mask is important so that there are no leaks between the mask and face. The “Duck-Billed” shape variation of the N-95 face mask allows extra breathing room for the face and nose.

Recommended Specification for N95 Face Mask to be used as Swine Flu Masks:

*N95 NIOSH approved particulate respirators
*Lightweight construction includes an adjustable nose piece and foam seal to reduce the potential for eye wear fogging.
*Round masks fits over mouth and nose
*Two durable, latex-free head straps
*Compliant with 42 CFR Part 84
*Provides a minimum of 95% filter efficiency against certain solid and non-oil based particles for excellent worker protection.
*Can be used in labs, for painting, for doing household projects, and for general protection against respiratory viruses

You can consider smaller sizes for children, if they are available, otherwise a regular N95 mask is still the best alternative.

If you don’t have N95 Face Mask at your local pharmacy store, please contact us, and we will try to arrange it for you.

Swine Flu Protection Guide

MyOrbit-Team — Wed, 12 Aug 2009 13:08:19 +0000

Here’s a useful free guide with all the information to understand and combat the swine flu virus, and how to procure Tamiflu rapidly if needed.

http://rocketguides.net/swineflu.html

Feel free to share it with others.

Swine Flu vaccine update: WHO raises alert level to 5

MyOrbit-Team — Thu, 30 Apr 2009 14:12:01 +0000

New swine flu cases continue to emerge, and its not clear who exactly is the patient zero in this case, and when it really started. For now, we will continue to go with the proposed name of a Mexican boy.

This is a new strain of the flu virus and currently there is no tested/proven Swine Flu vaccine, though Tamiflu, which was tested for Bird Flu, could be used to strengthen the immunity. Learn more here: Swine Flu Vaccine- Tamiflu

U.S. scientists hope to have a key ingredient for a swine flu vaccine ready in early May, though commercial production can only happen by September.

How to Exercise right at Your desk?

MyOrbit-Team — Tue, 20 Nov 2007 16:27:45 +0000

If you are watching this, you are probably a candidate for using this video from today/tomorrow. Sitting at your desk or computer terminal for long periods of time can cause some serious muscle tension and pain – eyes, hands, back, legs – all get unhappy with prolonged computer usage. However, by taking a few minutes to do some stretches – you’ll feel better and more alert every time.

Harvard Newsletter: Tools of Persuasion: Pitch Your Offer and Close the Deal

MyOrbit-Team — Tue, 13 Nov 2007 11:53:27 +0000

If you are in any form of business or profession, then this podcast from Harvard Law School is a must-listen item because its packed with valuable insights on how to share good and bad news, how to sell your ideas to a reluctant or untrusting client or business partners using powerful tools of persuasion. This podcast is based on an article by Deepak Malhotra and Max H. Bazerman of Harvard Business School – from August 2007 issue of PON newsletter.
Click here to play.

The original post and podcast are available here.

Improving biotech status of Hong Kong

MyOrbit-Team — Wed, 03 Oct 2007 09:57:01 +0000

The Hong Kong Jockey Club Institute of Chinese Medicine recently signed a memorandum of understanding (MOU) with Canada’s national food and biotech research institute AFMNet, one of four between Hong Kong and Canadian organisations.

AFMNet Chairman Dr Murray McLaughlin says the MOUs help to develop the research and expertise available on the medicinal benefits of plants, by using Chinese herbal techniques. Co-operation will hasten Hong Kong’s goal to become a regional biotech center. There are also benefits for Hong Kong institutes in using the Canadian synchrotron, the light beam technology that facilitates analysis and diagnostic work across wide industrial and agricultural fields. It could make sense for Hong Kong to develop its own synchrotron, Dr McLaughlin adds.

About this Video: This video has been produced by HKTDC Hong Kong Trade Development Council (www.tdctrade.com), which is the global marketing arm and service hub for Hong Kong-based manufacturers, traders and service exporters, with more than 40 offices worldwide. Thanks to Irene Wong, the Webcast Producer of HKTDC for sharing the video. She can be reached at: tdctrade [at] tdc.org.hk ; MyOrbit will continue to show business update videos of Hong Kong and Asia-Pacific region.

Do you know your fat facts?

MyOrbit-Team — Tue, 02 Oct 2007 13:18:21 +0000

Willing to be challenged on your understanding of fats and oils in the diet? Dr. Steven Whiting, founder of The Institute of Nutritional Science, poses some direct questions to our assumed ways of using oils and fats based on his research, which seems to show different results. The text and video on the following link is definitely worth checking out: http://healthcare-journal.com/understanding-fats-and-oils-in-the-diet/

American patients rapidly adopting Medical Tourism to India

MyOrbit-Team — Thu, 27 Sep 2007 17:25:41 +0000

American patients rapidly adoption Medical/Health Tourism to India. Wockhardt Hospital in Bangalore is among the leading institutes. Its a state of the art facility at which is rapidly getting popular with American and European patients looking for advanced Cardiac, Orthopedic and Spinal Surgeries. You are talking about the best quality surgeons here.

For example, Wockhardt Hospital is an associate hospital of Harvard Medical International (HMI), Boston, USA, and is equipped with latest technology, multi-disciplinary capability, world class infrastructure.

In fact, MyOrbit has been involved in a couple of patient cases of Medical/Health Tourism to India, and we can vouch for the overall quality of healthcare and that is being described by these patients. New Delhi and Mumbai also has several top medical hospitals – specially built for international patients.

For someone who has experienced high cost healthcare or long waiting lines, this is a great option.