Answer:  Digital Rights Management (DRM) is a technology used to place limitations like, access to or copying of, onto digital content (eBooks, music, etc.). You as the publisher or author of the ebook can determines the level of restrictions applied to an eBook. This includes how many times an eBook can be downloaded for a single purchase, and the number of devices (computers, eBook readers, etc.) to which the eBook can be transferred.

Encrypted or copy-protected eBooks can only be read on authorized computers or hand-held devices a limited number of times. An unencrypted or not copy-protected eBook can be transferred to personal computers or reading devices an unlimited number of times.

Lulu.com offers Digital Rights Management for eBook publishing, however you have to agree to their revenue sharing scheme. And e-junkie.com offers an easier but less stronger solution where you can limit the number of downloads of the ebook.

If your ebook is high value, then you can even send it to the buyer by email attachment after purchase. You can set the expecation on the order/payment page that its not an instant download but it will come by email within 12 hours. You must give your phone number in such cases to give confidence/credibility to your message.

We suggest US-based visitors to contact your Representative or Senator, and its International customers to donate to organizations like EFF, to ensure that broad opposition to this proposed legislation rings loud and clear. Many prominent Internet companies participating in the protest are listed here: SOPAstrike.comMore information about SOPA/PIPA

• S.968 – PROTECT IP Act at OpenCongress.org
• H.R.3261 – Stop Online Piracy Act at OpenCongress.org
• Take Action Checklist
• VoteForTheNet
• Fight for the Future
• A video explaining PIPA
• A technical examination of SOPA/PIPA

Blackout in the news

• CNN
• National Post
• Al Jazeera

Blog and other media:

• Copyblogger
• Consumerist explains that these bills are far from dead.
• Mashable: SOPA Will Take Us Back to the Dark Ages and Why SOPA is Dangerous

This theme is based on original work by Chris Pearson released under his theme called: Cutline (Cutline is probably the most adopted wordpress theme, and for a good reason — it has a very effective layout and sharp font colors for easy reading). Here is an example website:  Healthcare-Journal.com

Chris Pearson’s work on website themes is top quality, and this Coraline theme takes it forward.

You can replace the header with another image to suit your profession/audience.  So if you want to start a new website or blog, this is one of the best themes — good quality programming and user friendly.

Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo

What is clear is that Google wants to offer long-tail keywords to users as early as possible in the search process.

For example, along with the keyword: “Hair Transplant Surgery Cost”, people will also see options like: “how much does hair transplant surgery cost”, and the latter phrase will now receive many clicks too, even though its hardly a keyword in today’s internet marketing book.

Earlier such a longer sentence or question would have received very few direct clicks because people won’t type long text, but people can surely select longer text if its offered as a drop-down like it is being done now, thereby generating more exposure/visits to web content built on long tail keywords than today.

In addition, Google has been working hard to improve “personalization”, which means they want to show you things relevant to your search profile based on past searches, geography, etc.

What does it mean for website owners and SEO? I believe websites that cover their topic thoroughly using all possible keywords and their natural expressions will ultimately come out winners.

We will study this further to see how Google Instant can be used for our work, and will share the learning with you. Meanwhile all basic SEO work should continue because that is essential to get started in the search engine indexing game.

Best Wishes,
Shankar

PayPal is the undisputed leader in online payment service providers. Google has tried to build market share for its Google Checkout over the last two years but feedback from my customers and business partners is that Google Checkout is still not their preferred online payment mechanism.

Most other online payment service providers are limited in their appeal, and are used by specific niches of customers. For example, there are some payment providers for online pharmacy transactions and online betting transactions. These are large industries however as the legalities are not the same or favorable in all countries, therefore such payment providers are able to offer a solution that is needed by the companies in these industries.

Escrow.com deserves a mention. It is a very useful site for business transactions, and their fee is very nominal for the value of the service that enables totally unknown parties to conduct business transactions.

Overall, there is no serious competition to PayPal today. PayPal has built a large market share due to its easy payment sending and receiving options. On October 3, 2002, PayPal became a wholly owned subsidiary of EBay. Over the last 7 years, EBay has acted as the perfect growth platform for PayPal creating about 10 million of PayPal users worldwide.

PayPal’s total payment volume, the total value of transactions, was US$ 60 billion in 2008, an increase of 27 percent over the previous year. This $60 billion of 2008 represented nearly 9 percent of global e-commerce and 15 percent of US e-commerce. In fact, at an analyst day on March 11, 2009, eBay CEO, John Donahoe announced that PayPal could be a larger driver of revenue than EBay marketplaces business. So clearly, there is a huge demand for safe and easy online payment systems like PayPal, which has become the market leader with a big lead over the competition.

The economics of owning a popular online payment system are very attractive.

Online payment sites don’t pay interest on money held in the user accounts. A majority of active user maintain some working capital for day to day transactions. While the numbers are not available in public domain, we can do some rough math. PayPal has about 10 million users, and assuming an average money balance of 100 USD per user, that’s a billion dollars of interest free capital or float that PayPal maybe enjoying at any given time. Good acquisition by Ebay!

It is surprising that over the years, Amazon has not taken any major step in this direction to grow or acquire a payment system like PayPal. So where can competition come from? From social networking sites.

One of the major changes in the Internet landscape since 2002 is the rise of giant social networking sites like MySpace, Facebook, Twitter, and LinkedIn. Each of these sites has millions of regular users. And a site like Facebook can develop its own payment system and virtual currency, which makes it possible for a marketplace to grow. We already see hundreds of third party applications on Facebook, and many of them sell low cost items. A virtual currency can be a powerful solution. I believe Facebook is already working along these lines.

There is also value is trying to solve one specific problem of international trade – the problem of varying currency conversion rates. If a large payment site can create some form of protection against currency rate changes, by using its own virtual currency in the marketplace that could be a powerful innovation that can nurture and grow a wide variety of international trade. On this front, PayPal and EBay are best placed to make something possible. A virtual currency in a global marketplace is the next big milestone for online payments. It will take extensive collaboration with banks and financial institutions, and we will have to wait and see who will take up this big challenge.

About the Author:  Shankar AVSB is the Director of MyOrbit Online, a London based Internet business with over 100 websites in different industries. He closely follows Internet business and online payment systems for conducting international trade and has advised numerous companies in improving their online business. Shankar is also the CEO of 7Avenues Private Equity, which runs ventures in Retail, Supply Chain, Services and E-Business. He can be contacted from here.

This is an Insurance marketplace where insurance buyers can get quotes from various insurance sellers. Till now, there was no such website to provide this service in India. Based on feedback so far, the site offers a very useful service.

Many buyers of insurance products today want reliable services that be purchased online, or using phone plus email. The site is currently registering insurance sellers (agents/ brokers/ companies) for the sell side, and expects to have 100+ insurance sellers by December 2009, which will enable competitive offers to insurance buyers coming to the site. IndiaInsuranceMart.com

In the above interview, Philp Kotler expresses his opinion on marketing lessons from Barack Obama’s 2008 US election campaign. Barack Obama made perfect preparation with discipline and right choice of bright people.The key marketing lessons that can be taken from Barack Obama’s marketing campaign were ‘high tech’ and ‘‘high touch’. High touch means there is an emotional component selling hope and high tech is using the Internet to its best. They created database for sending relevant messages to right people the right time.

On key learning for businesses Philip Kotler says: “I think the climate you establish makes a big difference”. So the high hope concept will make a difference if people will keep going on with passion and purpose and not fear. So basically a company and its people got to be positive realistically.

And Barack Obama’s campaign also used the latest Internet short-messaging platform “Twitter” extensively to share updates every day as he moved from place to place. This adoption of new technology helped him reach out to a far wider group of people in real time very effectively.

Google Voice is an interesting service, very much in the territory of Telecom domain, so we will have to see how it impacts/ complements/ competes with the Telecoms of today.

Just FYI, Telecoms like AT&T, Verizon, Orange, etc are among the largest online advertisers, because they have a lot of money at stake in the face of VOIP, etc, and they are taking anything lightly today, though in the long-run, solutions with better economics will prevail, like we have seen with other technologies in the previous decades.

How does Google Voice work? You get a new Google assigned phone number. Then, you route all of your other phone numbers through that number. So, your office phone, your work phone, your home phone – whatever. Google voice will allow your calls to selectively ring to any of the destination phones you choose. It is a practical and useful concept, which is will be liked by many.

In addition, Google Voice offers bonus features like:
- You can selectively ring calls to multiple destinations.
- You can selectively block and screen calls
- You can send, receive forward and store SMS text messages
- Check your voicemail online, read it via email or text (you can even forward it)
- You can create personalized voicemail messages per contact
- You can group your contacts and manage their preferences on a group level
- Conference calling, call recording, call switching, 411 info

Its a real problem once your email id goes this way, because the hackers get access to your email id and change the password, and use your address book to send lots of spam mail from your id, and you will be forced to spend lot of time in damage control.

So to protect your email ids, please change your password ASAP if you have not changed it in the last 2-3 weeks, and keep it cryptic. This is the best protection.

And to protect against any key-logging script that may have come on your computer from somewhere, please regularly delete all cookies and Internet temp files, and run anti-virus once every week. Let us know if you want any help.

Here are the details.
eBay Inc. today announced that it plans to separate Skype from the company, beginning with an initial public offering that is intended to be completed in the first half of 2010. Specific timing of the IPO will be based on market conditions.

“Skype is a great stand-alone business with strong fundamentals and accelerating momentum,” said eBay Inc.’s President and CEO John Donahoe. “But it’s clear that Skype has limited synergies with eBay and PayPal. We believe operating Skype as a stand-alone publicly traded company is the best path for maximizing its potential. This will give Skype the focus and resources required to continue its growth and effectively compete in online voice and video communications. In addition, separating Skype will allow eBay to focus entirely on our two core growth engines — e-commerce and online payments — and deliver long-term value to our stockholders.”

The decision to separate Skype is based on a timeline outlined by Donahoe when he became eBay’s CEO in April 2008. At the time, the company said it would spend a year evaluating Skype and its potential synergies within the eBay Inc. portfolio before making any decisions about Skype’s future.

Donahoe also installed a new management team at Skype led by Josh Silverman, which has driven stronger momentum and improved performance. In 2008, Skype generated revenues of $551 million, up 44 percent from 2007, and segment margins of approximately 21 percent. Registered users reached 405 million by the end of 2008, up 47 percent from 2007, and user metrics improved significantly throughout the year. The company recently announced that it expects Skype to top $1 billion in revenue in 2011, nearly doubling 2008 revenues.

“Under the leadership of Josh Silverman and his management team, Skype has become a stronger business in the past year, and I expect it will be even stronger a year from now,” Donahoe said. “Skype has accelerating global user growth and strong fundamentals, diversified revenue streams and is competitively positioned in a large market. We expect Josh and his team to continue delivering results as we prepare Skype for an IPO.”

Most recently, the release of the Skype for iPhone application has generated a great response. More than one million people downloaded Skype for iPhone in the first 36 hours after it became available—and Skype immediately became the No. 1 downloaded free iPhone application in more than 40 markets, including the U.S., UK and Japan. In just over a week, downloads passed the two million mark, putting Skype on more than 6 percent of all iPhones and iTouches – and adding almost half a million new Skype users.