Category Archives: Internet

Online Payment Service Providers – Opportunities and Challenges

As the usage of Internet for business transactions increases, we now have dozens of online payment service providers, of which are specific to a country and some are global.  This wikipedia page has a comprehensive list:

PayPal is the undisputed leader in online payment service providers. Google has tried to build market share for its Google Checkout over the last two years but feedback from my customers and business partners is that Google Checkout is still not their preferred online payment mechanism.

Most other online payment service providers are limited in their appeal, and are used by specific niches of customers. For example, there are some payment providers for online pharmacy transactions and online betting transactions. These are large industries however as the legalities are not the same or favorable in all countries, therefore such payment providers are able to offer a solution that is needed by the companies in these industries. Continue reading

IndiaInsuranceMart.com Is Now Live!

If you need any insurance in India, then the latest site by MyOrbit can help you: IndiaInsuranceMart.com

This is an Insurance marketplace where insurance buyers can get quotes from various insurance sellers. Till now, there was no such website to provide this service in India. Based on feedback so far, the site offers a very useful service.

Many buyers of insurance products today want reliable services that be purchased online, or using phone plus email. The site is currently registering insurance sellers (agents/ brokers/ companies) for the sell side, and expects to have 100+ insurance sellers by December 2009, which will enable competitive offers to insurance buyers coming to the site. IndiaInsuranceMart.com

Philp Kotler on Marketing Lessons from Barack Obama’s US Election Campaign 2008


In the above interview, Philp Kotler expresses his opinion on marketing lessons from Barack Obama’s 2008 US election campaign. Barack Obama made perfect preparation with discipline and right choice of bright people.The key marketing lessons that can be taken from Barack Obama’s marketing campaign were ‘high tech’ and ‘‘high touch’. High touch means there is an emotional component selling hope and high tech is using the Internet to its best. They created database for sending relevant messages to right people the right time. Continue reading

Google Voice Updates – part 1 of n

Remember about a year or two back, Google bought a small online telephone company called GrandCentral… Google Voice is the matured version of it, and stress-tested for large scale usage (hopefully).

Google Voice is an interesting service, very much in the territory of Telecom domain, so we will have to see how it impacts/ complements/ competes with the Telecoms of today.

Just FYI, Telecoms like AT&T, Verizon, Orange, etc are among the largest online advertisers, because they have a lot of money at stake in the face of VOIP, etc, and they are taking anything lightly today, though in the long-run, solutions with better economics will prevail, like we have seen with other technologies in the previous decades.

How does Google Voice work? You get a new Google assigned phone number. Then, you route all of your other phone numbers through that number. So, your office phone, your work phone, your home phone – whatever. Google voice will allow your calls to selectively ring to any of the destination phones you choose. It is a practical and useful concept, which is will be liked by many.

In addition, Google Voice offers bonus features like:
- You can selectively ring calls to multiple destinations.
- You can selectively block and screen calls
- You can send, receive forward and store SMS text messages
- Check your voicemail online, read it via email or text (you can even forward it)
- You can create personalized voicemail messages per contact
- You can group your contacts and manage their preferences on a group level
- Conference calling, call recording, call switching, 411 info