Category Archives: Internet

Important: Please Protect Your Email Ids

Hi Folks, over the last 6 weeks, we have observed that the email ids of many people in our extended network have been hijacked by hackers. While Hotmail seems to be the easiest to crack, we have also seen Yahoo and Gmail ids hijacked.

Its a real problem once your email id goes this way, because the hackers get access to your email id and change the password, and use your address book to send lots of spam mail from your id, and you will be forced to spend lot of time in damage control.

So to protect your email ids, please change your password ASAP if you have not changed it in the last 2-3 weeks, and keep it cryptic. This is the best protection.

And to protect against any key-logging script that may have come on your computer from somewhere, please regularly delete all cookies and Internet temp files, and run anti-virus once every week. Let us know if you want any help.

EBay Plans IPO for Skype in 2010

Great News. Okay, so how much for 400+ million loyal Skype users worldwide? And for the the market leadership position in VOIP? Lots of value for sure. Will it be more than the $2bn they paid for Skype? That’s we can’t say yet. But we can say this: its probably a good time to buy EBay stock, because they will surely earn back a good amount on Skype.

Here are the details. Continue reading

Be Careful with “Double Your Sales” Guarantees

We came across a “double your sales, guarantee” today through an email newsletter and the presentation vs details of their offer demanded this quick post to show you why its really necessary to read the terms for any offer, especially when the offer comes with an attractive wording of guarantee.

Here’s the offer page  and here are the Terms and Conditions for their Money Back Guarantee.

We feel the offer page should have mentioned/clarified a couple of essential terms before asking a prospect to spend time in filling the form.  For example:

#4 of Terms: …Your refund request must be accompanied by a CPA-approved record of revenue for the prior 18 months, showing that you have not doubled your gross sales revenue for any comparable month from the prior year.

[Which means, the doubling of sales will not be assessed over the year or quarter (which is the accepted business growth comparison timeframe),  but any month of the year. This is not evident at all from the way the advertising is presented, and could face difficulty

#6 of Terms:  Only the set up and consulting fees previously paid by you to Infusionsoft are eligible for refund under this program. Your monthly subscription charges to the Infusionsoft service are not refundable.

[What the above term says is that that the various services you need to buy to qualify for money back guarantee are not part of the money back the guarantee! Not sure if this clause has been reviewed by their lawyers because it can't stand in a court of law]

Therefore, always read the terms of a money back guarantee because its very rare in any services business, irrespective of how the offer is being shown. But if you do find a business partner who is willing to give a written money back guarantee on services, then that’s a thing, and worth going for. Hope you found this useful.

Yahoo Business Results and Comparison With Google

http://newsimg.bbc.co.uk/media/images/45177000/jpg/_45177445_45032921.jpgYahoo has reported a loss in the final three months of 2008 as the economic downturn hit sales of online ads.

It reported a loss of $303 million compared to a profit of $205 million last year.

The results come as Carol Bartz takes over from Jerry Yang as the firm’s new chief executive.

Some analysts feel Yahoo has weathered the downturn better than expected, with the loss mainly due to one-off costs.

We don’t think so. The downturn is far from over, and Yahoo will see a very aggressive Google in the coming months, because Google is also facing pressure on their revenues.

Yahoo has a similar global people reach as Google, of about 450 million people, or 30% of global Internet user base, but the lack of revenue producing assets makes the difference. Yahoo has no strong answer to Google Adwords even today after 3 years.

Yahoo does have a few strong assets:

  1. Yahoo Answers has been growing in popularity at an amazing rate, and how they monetize that traffic and user loyalty is to be seen. This is a big winner from Yahoo, where they have beaten Google.
  2. Yahoo Personals also has potential because online dating is a high growth business. Their pricing model needs tweaking because there are free sites like Plenty of Fish, that are equally good in quality of members.
  3. Yahoo Egroups and Flickr are also very popular destinations, and even if they can increase revenue by 1 dollar per user, it could a 100-200 million in new revenues.

But on the advertising side, Yahoo has difficult times ahead as Google continues to eat into its user base worldwide — both English and non-English. Their ad network doesn’t work anywhere near Google’s quality, and that explains the lower revenues.

Yahoo has to make some hard decisions on revenue generation and partnerships.

Related Articles:

http://news.bbc.co.uk/2/hi/business/7854887.stm