In an interview with ET Now, Jim Rogers, Chairman, Rogers Holding, talks about the correction in global markets besides giving his views on commodities and India. Excerpts:

Q1: Global markets are correcting and everyone is saying it is because of Korea. Would you endorse that thought?

First of all, global markets should be correcting about this time because they have been pretty strong recently and there is always some reason to correct. This time, it looks like it might be Korea. Whenever you have threat of war, usually everything goes down at first, then you have to figure out what to invest in after the initial collapse. In my view, the thing to invest in is commodities because if there is going to be war, it is always good for commodities and if there is no war, then commodities will rally like everything else.

Q2: So what did you make of today’s sell off and the news coming out of Korea? Do you think it was just a trigger point for people to unwind positions in the market and do you think stepping into December from a near term perspective, there would still be some selling pressure that will continue?

Yes, we have had very strong markets in the past 2 or 3 months in the West anyway and whenever you have strong markets, something always comes along to call for correction. There is always some surprise and again, I have no idea what is going on in Korea, but just that nothing else is the reason for the correction, it could have been rain in Spain that could have caused the correction and the markets always find a reason to correct after they have been strong for a while and this is certainly a good reason to correct. If suddenly World War III is about to breakout, a good reason for the market to correct. I do not expect World War III to breakout by the way.

Q3: Buy on rumors and sell on news and we have seen that happening once again. Immediately after the QE2, blueprint was out, commodity has corrected and dollar actually has reversed. Do you think this is a short term phenomenon? Everyone took Mr. Bernanke for granted that he will continue to print money, there was too much of forward buying which happened before the QE2 final announcement and now the excesses are getting flushed out?

Yes. No matter what happens, America is going to continue to print money. Unfortunately that is all America knows to do, it is not the right thing to do, it is not good for the world, but that is all America knows to do.

If there is war, they are going to print money. If there is not war, they are going to print money and so whenever there has been money printing, the result has been that you should have your money in real assets. It has been a pretty clear thing throughout history. The real assets are the only way to protect yourself. Real assets are basically the only way to protect yourself in time of war.

Read the rest of the interview here.

This is an Insurance marketplace where insurance buyers can get quotes from various insurance sellers. Till now, there was no such website to provide this service in India. Based on feedback so far, the site offers a very useful service.

Many buyers of insurance products today want reliable services that be purchased online, or using phone plus email. The site is currently registering insurance sellers (agents/ brokers/ companies) for the sell side, and expects to have 100+ insurance sellers by December 2009, which will enable competitive offers to insurance buyers coming to the site. IndiaInsuranceMart.com

Q1. How can I increase my sales through online channels?

Answer: This really is a big question with no one answer – otherwise everyone would have done it! What we have found from our experience of running multiple businesses is that there is a need for a structured approach to attract targeted visitors (prospects) and ensure that the entire chain of events is planned – till the time an order is placed.

Many services companies will say “oh, this may work for product companies, but not for us”. This is just a lame excuse by someone who fears change. We have seen successful examples of services companies generating almost 80% revenues from their website + other online channels. The need is to create an online platform (say, a part of your website/blog) which shares valuable information with prospects, and a system which can do all of what a physical sales person can do. With Audio and Video possible on web-pages, a good website can generate more sales than a team of salespeople, at a fraction of the cost. The only expenses you have to make are for online marketing, for which you can see other posts on this site.

Q2. We have built a great website…now how do we promote it?

Answer: Do you know which places your clients and prospects visit often? That’s the place you need to advertise in some way. Consider buying text links, we have found them best on performance/price. Some sites also offer paid articles referring your site – those are good too. For example, our clients often visit sites like: www.cio.com, www.cfo.com, www.ft.com, and many smaller sites – all of them are good options to advertise. Small sites and blogs can give a great return on online ad spend. So invest some effort in that. Over the last 6 months, we have developed a way to identify such small sites relevant to each business, and you can contact us for more info.

Q3. What are the options to increase my online sales?

Answer: There are numerous options, and each product/service should plan a suitable mix of them: Pay Per Click (PPC) Advertising, Text Link or Banner Advertising on High Traffic Sites, Sponsored Articles on Sites or Blogs, Email Marketing, Mobile SMS Marketing (this is a very exciting area, and will evolve rapidly in 2-3 years – if you are a consumer products/services company – you just can’t afford to ignore this).

Q4. How much should I spend on online marketing?

Answer: Just like in a physical, brick & mortar business – your online marketing budget would have two components: (1) Brand Building (2) Product/Service Marketing. Now, if you already have a known brand, then skip (1), and spend effort and money only on (2), which is more focused towards earning dollars by selling your Product and Services. Plan to spend up to 10% of the sales volume, and spend in phases to ensure results are coming. So if you have a product/service of $500 value, and you want to sell to 200 customers, then your desired sales volume = $100,000. So you should plan to spend up to $10,000 in online marketing. This does not include your fixed costs, like staff salary and business operating expenses.

Now, it’s important to note that the amount you spend will depend on the gross margin you have on the product/service. So you can choose to spend just 4-5% as well. But 10% is on the upper side, and will perform very competitively to physical sales people. If you are spending more, you are probably not executing well and there is room for improvement.

Q5. What kind of team and skills do I need to increase my sales online?

Answer: The team can be very lean, but must understand your business and products/services well, and also understand how information is shared in the Internet space. Many Small and Medium businesses are able to do it (with some initial guidance) with just 1-2 full-time staff because they can easily coordinate with the sales and production teams. But its a different problem in large companies: the marketing departments often don’t have the skills and support to generate online sales, and the sales teams don’t have access to any part of the website – so it’s a difficult situation.

Our recommendation is to give the responsibility of online sales also to the Sales/Product Teams, and give them the tools and training to make it happen. Regardless of your company size, new media tools can be (and should be!) used successfully. If you are not sure about your team’s understanding/skill of operate your blog (write and discuss with audience), you can contact us for inputs as we have done it for a few companies in 2007. At its core, your website is an extension of your key business people and presentations – and is best suited to generate business leads.

We hope you found these answers useful. You are welcome to ask your questions on how to increase online sales.

Wishing you a great 2008!
Shankar AVSB
CEO, MyOrbit

In this video, he speaks about: How to make things happen. Connect with passion. Managing uncertainty with rapid change. Leadership styles. Why people get out of bed in the morning. How to motivate teams at work to do great things. Business management. Secret of leadership and ultimate leadership speech. Business ethics and values in corporations. Secrets of business success and increased productivity. Cutting costs. Increasing output. Adding shareholder value. Sustainable business success. Work life balance and lessons from non profits / volunteering. Why building a better world is such a powerful motivation.

The new MyOrbit.tv will have separate sections for blogs and videos on professional and business topics. We are also going to invite many industry experts to share their experience with us here on this channel.

And if you are a professional or a business that wants to benefit from Internet New Media, start here: http://myorbit.tv/about/

Thanks to all who wrote with suggestions for improvement. We really appreciate it.
- Shankar on behalf of MyOrbit Team

• News clips were favored by 48% respondents
• Music videos were preferred by 47%
• Movie trailers were next with 32%

While ads pay for some of the content that drove streaming growth last year, eMarketer senior analyst David Hallerman believes that the market for streaming ads may have built in limits.

“The current video ad inventory shortages both create higher CPMs and hold back a fuller flourishing of this market”

Last year in June 2006 McKinsey & Co. reported that Internet video ads were 80% sold out in 2005! “Assuming that marketers don’t increase the number of ads they place in each video stream, the maximum supply of video ads is currently about $600 million a year – far less than future demand,” noted McKinsey & Co.

My conclusion is that those new media players, who can make the production of video ads easy, have an opportunity to exploit. Microsoft Movie Maker is the easiest so far. But there is a need for better-effect templates that can make video editing on microsoft platforms easy for the marketing teams of most non-tech savvy companies. And once that is done, the growing presence of established Internet video channels like www.Youtube.com and niche channels like www.MyOrbit.tv (for business) make it easier to reach large or focused audience.

About the  author: Shankar AVSB is the CEO of MyOrbit and actively tracks the online new media markets and advises businesses on how to benefits from the new market developments.