Category Archives: MyOrbit Videos

Phillip Kotler shares the Mantra of Marketing

Posted on November 14, 2009 by MyOrbit-Team| Leave a comment

According to marketing guru, Phillip Kotler, the mantra of marketing is creating, communicating and delivering Value to the Target market at a Profit.

Creating value for the product or service is called product management. Product management is creating or innovating products or services. For example P&G decided to make some funny thing on each Pringle (a potato chip), the scientist could not find a solution internally until they discovered cookie maker in Italy who printed funny things at his cookies. This is called open innovation or open technology used for product management which means ideas are taken from where ever the companies can. Continue reading →

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Posted in 5 Questions, MyOrbit Videos, Online Marketing, Sales & Marketing

France Introduces New Carbon Tax To Cut Carbon Fuel Emissions

Posted on September 14, 2009 by MyOrbit-Team| Leave a comment

In a move to make people reduce their consumption from using oil and gas energy, France will impose a levy on oil, gas and coal consumption by households and businesses from next year.

This Green Carbon Tax will be 17 Euro per ton of Carbon emission. While Sweden and Finland already have such taxes, France is now the largest developed economy to implement such a carbon tax.

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Posted in Energy, Geo-Europe, MyOrbit Videos, Public Sector

Genetic Engineering and Genetically Modified Foods – Michael Pollan

Posted on August 16, 2009 by MyOrbit-Team| 1 Comment

Being involved in farming ventures first hand (Big India Farms), we support what Michael Pollan is saying in this video.

“The real key to genetic engineering is control of intellectual property of the food crops that we depend on,” says Michael Pollan of companies like Monsanto. He advocates an open source Genetic Engineering (GE) mode, because today, you can’t publish your? research on Genetically Modified seeds by Monsanto otherwise they would bring a legal case against you.

Farming has become an occupation and cultural force of the past. Michael Pollan’s talk promoted the premise — and hope — that farming can become an occupation and force of the future. In the past century American farmers were given the assignment to produce lots of calories cheaply, and they did. They became the most productive humans on earth. A single farmer in Iowa could feed 150 of his neighbors. That is a true modern miracle.

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Posted in 5 Questions, Genetic Engineering, Geo-Americas, Innovation, Intellectual Property, MyOrbit Videos

Philp Kotler on Marketing Lessons from Barack Obama’s US Election Campaign 2008

Posted on August 15, 2009 by MyOrbit-Team| Leave a comment


In the above interview, Philp Kotler expresses his opinion on marketing lessons from Barack Obama’s 2008 US election campaign. Barack Obama made perfect preparation with discipline and right choice of bright people.The key marketing lessons that can be taken from Barack Obama’s marketing campaign were ‘high tech’ and ‘‘high touch’. High touch means there is an emotional component selling hope and high tech is using the Internet to its best. They created database for sending relevant messages to right people the right time. Continue reading →

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Posted in Advertising, Internet, MyOrbit Videos, Sales & Marketing