Online Payment Service Providers – Opportunities and Challenges

As the usage of Internet for business transactions increases, we now have dozens of online payment service providers, of which are specific to a country and some are global.  This wikipedia page has a comprehensive list:
PayPal is the undisputed leader in online payment service providers. Google has tried to build market share for its Google [...]

Kicking Off A Great New Year 2010

Happy New Year Folks! Here’s a starting thought for 2010:
“Once we accept our limits, we can go beyond them” – Albert Einstein
The above was one of his favorite messages, and we can trust Einstein to have thought through the various aspects behind his thought. There is great value in these words in every possible [...]

Phillip Kotler shares the Mantra of Marketing

According to marketing guru, Phillip Kotler, the mantra of marketing is creating, communicating and delivering Value to the Target market at a Profit.
Creating value for the product or service is called product management. Product management is creating or innovating products or services. For example P&G decided to make some funny thing on each Pringle (a [...]

Be Careful with “Double Your Sales” Guarantees

We came across a “double your sales, guarantee” today through an email newsletter and the presentation vs details of their offer demanded this quick post to show you why its really necessary to read the terms for any offer, especially when the offer comes with an attractive wording of guarantee.
Here’s the offer page  and here [...]

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