Category Archives: Personalization

Learn 8 Foreign Languages Rapidly

Posted on November 27, 2011 by MyOrbit-Team| Leave a comment

Its a fact that succuessful people across industries know more than one language, and often multiple langauges.

Are You Ready To Learn Foreign Languages Rapidly?

Make it your New Year goal for 2012, and you will remember this achievement for the rest of your life.

If you thought it was difficult and costly to learn a foreign language, then here’s some great news for you! With our Language Learning Package, you will be able to learn not only a second language, but up to 8 languages!

And you could begin begin speaking conversational sentences soon. Imagine the kind of personal and professional growth possibilities when you know more foreign languages. Most successful people know multiple languages because that helps them connect better with other people.

http://rocketguides.net/images/foreign-language-pack.jpg

Here are the 8 different languages you will be able to learn from this package: Continue reading →

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Posted in Interests, Jobs & Careers, People, Personalization

Search Engine Marketing update: Google Instant

Posted on September 10, 2010 by MyOrbit-Team| Leave a comment

Hello Folks, you may have started seeing the latest update in Google search engine. Its called Google Instant.

Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo

What is clear is that Google wants to offer long-tail keywords to users as early as possible in the search process.

For example, along with the keyword: “Hair Transplant Surgery Cost”, people will also see options like: “how much does hair transplant surgery cost”, and the latter phrase will now receive many clicks too, even though its hardly a keyword in today’s internet marketing book.

Earlier such a longer sentence or question would have received very few direct clicks because people won’t type long text, but people can surely select longer text if its offered as a drop-down like it is being done now, thereby generating more exposure/visits to web content built on long tail keywords than today.

In addition, Google has been working hard to improve “personalization”, which means they want to show you things relevant to your search profile based on past searches, geography, etc.

What does it mean for website owners and SEO? I believe websites that cover their topic thoroughly using all possible keywords and their natural expressions will ultimately come out winners.

We will study this further to see how Google Instant can be used for our work, and will share the learning with you. Meanwhile all basic SEO work should continue because that is essential to get started in the search engine indexing game.

Best Wishes,
Shankar

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Posted in Advertising, Business Strategy, Innovation, Interests, Internet, MyOrbit Blogs, Online Marketing, Personalization, Sales & Marketing, Start-ups, Web 2.0

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What Makes An Ad Stand Out?

Posted on December 21, 2009 by MyOrbit-Team| Leave a comment

uganda_aids_ad.jpg

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The above ad is from the AIDS prevention campaign being run in Uganda. It was shared by Perry Marshall over the weekend. It stands out from the usual ads, and has an immediate on the reader because of its ability to directly address the target audience — middle aged men with the income and propensity for procuring teenage sex.

What makes this ad stand out? Some reasons I can think of are:

1. It is dealing with morals/values, where its possible to act differently in private from what we  accept in public.

2. It uses just a few words and that too as questions, which you will tend to answer within yourself.

3. The few words are supported by a carefully chosen image, which really delivers the full impact of the ad.

4. It puts you on the defensive; very few ads can achieve that. It makes you respond internally. So you are likely to remember it for some time.

These days we see hundreds of ads every day on the Internet and in print media. Our mind has been slowly getting trained to separate the signal (content) from the noise (ads). In the early days of the web, 1997 to 2000, there were not that many ads, and the technology behind them had no capability to geo-target the audience.

The above ad is a great example of a powerful ad.
See how you can use its structure for your own business.
- Shankar

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Posted in Advertising, Healthcare & Medicine, MyOrbit Blogs, Personalization, Public Sector, Sales & Marketing

Google Voice Updates – part 1 of n

Posted on July 4, 2009 by MyOrbit-Team| Leave a comment

Remember about a year or two back, Google bought a small online telephone company called GrandCentral… Google Voice is the matured version of it, and stress-tested for large scale usage (hopefully).

Google Voice is an interesting service, very much in the territory of Telecom domain, so we will have to see how it impacts/ complements/ competes with the Telecoms of today.

Just FYI, Telecoms like AT&T, Verizon, Orange, etc are among the largest online advertisers, because they have a lot of money at stake in the face of VOIP, etc, and they are taking anything lightly today, though in the long-run, solutions with better economics will prevail, like we have seen with other technologies in the previous decades.

How does Google Voice work? You get a new Google assigned phone number. Then, you route all of your other phone numbers through that number. So, your office phone, your work phone, your home phone – whatever. Google voice will allow your calls to selectively ring to any of the destination phones you choose. It is a practical and useful concept, which is will be liked by many.

In addition, Google Voice offers bonus features like:
- You can selectively ring calls to multiple destinations.
- You can selectively block and screen calls
- You can send, receive forward and store SMS text messages
- Check your voicemail online, read it via email or text (you can even forward it)
- You can create personalized voicemail messages per contact
- You can group your contacts and manage their preferences on a group level
- Conference calling, call recording, call switching, 411 info

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Posted in Interests, Internet, Lifestyle, Mobile & Telecom, MyOrbit Blogs, New Media, Personalization, Software