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	<title>MyOrbit.tv &#187; Personalization</title>
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		<title>Learn 8 Foreign Languages Rapidly</title>
		<link>http://myorbit.tv/learn-8-foreign-languages-rapidly/</link>
		<comments>http://myorbit.tv/learn-8-foreign-languages-rapidly/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 16:37:43 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Interests]]></category>
		<category><![CDATA[Jobs & Careers]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Personalization]]></category>

		<guid isPermaLink="false">http://myorbit.tv/?p=276</guid>
		<description><![CDATA[Its a fact that succuessful people across industries know more than one language, and often multiple langauges. Are You Ready To Learn Foreign Languages Rapidly? Make it your New Year goal for 2012, and you will remember this achievement for &#8230; <a href="http://myorbit.tv/learn-8-foreign-languages-rapidly/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Its a fact that succuessful people across industries know more than one language, and often multiple langauges. </strong></p>
<p><span style="color: #ff0000;"><strong>Are You Ready To Learn Foreign Languages Rapidly? </strong></span></p>
<p><strong>Make it your New Year goal for 2012, and you will remember this achievement for the rest of your life.</strong></p>
<p>If  you thought it was difficult and costly to learn a foreign language,  then here’s some great news for you! With our Language Learning Package,  you will be able to learn not only a second language, but up to 8  languages!</p>
<p>And you could begin begin speaking conversational sentences soon.  Imagine the kind of personal and professional growth possibilities when  you know more foreign languages. Most successful people know multiple  languages because that helps them connect better with other people.</p>
<p><img src="http://rocketguides.myorbit.tv/images/foreign-language-pack.jpg" alt="http://rocketguides.net/images/foreign-language-pack.jpg" /></p>
<p><strong>Here are the 8 different languages you will be able to learn from this package: <span id="more-276"></span></strong>1. French<br />
2. Spanish<br />
3. German<br />
4. Italian<br />
5. Japanese<br />
6. Dutch<br />
7. Swedish<br />
8. American Sign Language</p>
<p>Each language comes with its own Ebook folder and pdf files, and you can easily create a back-up also.</p>
<p><strong>How long will it take to learn? </strong>Well, you could be  ready to speak basic words or sentences within a few hours.  Each ebook in this package gives you the power to learn what you like  and for as long as you like. You set the rules and decide the learning  schedule for yourself.</p>
<p><strong>Priced only $9.95, this package is great value for money,</strong> at just about $1 per foreign language learning.</p>
<p><strong>Start learning foreign languages today! </strong>Its one of the best investments you can make for your career. And your family members can learn with you,  making it a great collective learning experience.</p>
<p><img src="http://rocketguides.myorbit.tv/images/red-arrow.png" alt="http://rocketguides.net/images/red-arrow.png" width="91" height="48" /></p>
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<p>After we receive your payment, we will email you the download link within 12 hours, though we usually reply within 1-3 hours.</p>
<p>Plus, you have our <strong>30 day  money back guarantee</strong> if you are not happy with guides for any reason. If  you need any help, please contact us email to:  connect @ myorbit.tv</p>
<p>Start Learning 8 Foreign Languages Today!<br />
Tags: Learn American Sign Language, Learn Dutch, learn foreign languages, Learn French, Learn German, Learn Italian, Learn Japanese, Learn Spanish, Learn Swedish</p>
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		<title>Search Engine Marketing update: Google Instant</title>
		<link>http://myorbit.tv/search-engine-marketing-update-google-instant/</link>
		<comments>http://myorbit.tv/search-engine-marketing-update-google-instant/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 09:32:39 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Interests]]></category>
		<category><![CDATA[Internet]]></category>
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		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Google Instant]]></category>
		<category><![CDATA[Google Instant SEO impact]]></category>
		<category><![CDATA[online marketing strategy]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEO marketing]]></category>

		<guid isPermaLink="false">http://myorbit.tv/?p=192</guid>
		<description><![CDATA[Hello Folks, you may have started seeing the latest update in Google search engine. Its called Google Instant. Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo What &#8230; <a href="http://myorbit.tv/search-engine-marketing-update-google-instant/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Hello Folks, you may have started seeing the latest update in Google search engine. Its called Google Instant.</p>
<p>Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. <a href="www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo" target="_blank">http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo</a></p>
<p>What is clear is that Google wants to offer long-tail keywords to users as early as possible in the search process. </p>
<p>For example, along with the keyword: &#8220;Hair Transplant Surgery Cost&#8221;, people will also see options like: &#8220;how much does hair  transplant surgery cost&#8221;, and the latter phrase will now receive many clicks too, even though its hardly a keyword in today&#8217;s internet marketing book.</p>
<p>Earlier such a longer sentence or question would have received very few direct clicks because people won&#8217;t type long text, but people can surely select longer text if its offered as a drop-down like it is being done now, thereby generating more exposure/visits to web content built on long tail keywords than today.</p>
<p>In addition, Google has been working hard to improve &#8220;personalization&#8221;, which means they want to show you things relevant to your search profile based on past searches, geography, etc.</p>
<p>What does it mean for website owners and SEO? I believe websites that cover their topic thoroughly using all possible keywords and their natural expressions will ultimately come out winners.</p>
<p>We will study this  further to see how Google Instant can be used for our work, and will share the learning with you. Meanwhile all basic SEO work should continue because that is essential to get started in the search engine indexing game.</p>
<p>Best Wishes,<br />
Shankar</p>
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		<title>What Makes An Ad Stand Out?</title>
		<link>http://myorbit.tv/what-makes-an-ad-stand-out/</link>
		<comments>http://myorbit.tv/what-makes-an-ad-stand-out/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 14:43:40 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Healthcare & Medicine]]></category>
		<category><![CDATA[MyOrbit Blogs]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Public Sector]]></category>
		<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://myorbit.tv/what-makes-an-ad-stand-out/</guid>
		<description><![CDATA[&#8212;&#8212;&#8212;&#8212;&#8211; The above ad is from the AIDS prevention campaign being run in Uganda. It was shared by Perry Marshall over the weekend. It stands out from the usual ads, and has an immediate on the reader because of its &#8230; <a href="http://myorbit.tv/what-makes-an-ad-stand-out/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><img src="http://myorbit.tv/wp-content/uploads/2009/12/uganda_aids_ad.jpg" alt="uganda_aids_ad.jpg" height="610" width="405" /></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>The above ad is from the AIDS prevention campaign being run in Uganda. It was shared by Perry Marshall over the weekend. It stands out from the usual ads, and has an immediate on the reader because of its ability to directly address the target audience &#8212; middle aged men with the income and propensity for procuring teenage sex.</p>
<p>What makes this ad stand out? Some reasons I can think of are:</p>
<p>1. It is dealing with morals/values, where its possible to act differently in private from what we  accept in public.</p>
<p>2. It uses just a few words and that too as questions, which you will tend to answer within yourself.</p>
<p>3. The few words are supported by a carefully chosen image, which really delivers the full impact of the ad.</p>
<p>4. It puts you on the defensive; very few ads can achieve that. It makes you respond internally. So you are likely to remember it for some time.</p>
<p>These days we see hundreds of ads every day on the Internet and in print media. Our mind has been slowly getting trained to separate the signal (content) from the noise (ads). In the early days of the web, 1997 to 2000, there were not that many ads, and the technology behind them had no capability to geo-target the audience.</p>
<p>The above ad is a great example of a powerful ad.<br />
See how you can use its structure for your own business.<br />
- Shankar</p>
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		<title>Google Voice Updates &#8211; part 1 of n</title>
		<link>http://myorbit.tv/google-voice-updates-part-1-of-n/</link>
		<comments>http://myorbit.tv/google-voice-updates-part-1-of-n/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 14:37:25 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Interests]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[MyOrbit Blogs]]></category>
		<category><![CDATA[New Media]]></category>
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		<guid isPermaLink="false">http://myorbit.tv/google-voice-updates-part-1-of-n/</guid>
		<description><![CDATA[Remember about a year or two back, Google bought a small online telephone company called GrandCentral&#8230; Google Voice is the matured version of it, and stress-tested for large scale usage (hopefully). Google Voice is an interesting service, very much in &#8230; <a href="http://myorbit.tv/google-voice-updates-part-1-of-n/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Remember about a year or two back, Google bought a small online telephone company called GrandCentral&#8230; Google Voice is the matured version of it, and stress-tested for large scale usage (hopefully).</p>
<p>Google Voice is an interesting service, very much in the territory of Telecom domain, so we will have to see how it impacts/ complements/ competes with the Telecoms of today.</p>
<p>Just FYI, Telecoms like AT&amp;T, Verizon, Orange, etc are among the largest online advertisers, because they have a lot of money at stake in the face of VOIP, etc, and they are taking anything lightly today, though in the long-run, solutions with better economics will prevail, like we have seen with other technologies in the previous decades.</p>
<p><object width="420" height="255"><param name="movie" value="http://www.youtube.com/v/LenCwPVv8ZM&#038;hl=en&#038;fs=1&#038;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LenCwPVv8ZM&#038;hl=en&#038;fs=1&#038;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="420" height="255"></embed></object></p>
<p><strong>How does Google Voice work? </strong>You get a new Google assigned phone number. Then, you route all of your other phone numbers through that number.  So, your office phone, your work phone, your home phone &#8211; whatever. Google voice will allow your calls to selectively ring to any of the destination phones you choose.  It is a practical and useful concept, which is will be liked by many.</p>
<p>In addition, Google Voice offers bonus features like:<br />
- You can selectively ring calls to multiple destinations.<br />
- You can selectively block and screen calls<br />
- You can send, receive forward and store SMS text messages<br />
- Check your voicemail online, read it via email or text (you can even forward it)<br />
- You can create personalized voicemail messages per contact<br />
- You can group your contacts and manage their preferences on a group level<br />
- Conference calling, call recording, call switching, 411 info</p>
]]></content:encoded>
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		<item>
		<title>Expert Advice on How to Convert Leads into Customers</title>
		<link>http://myorbit.tv/expert-advice-on-how-to-convert-leads-into-customers/</link>
		<comments>http://myorbit.tv/expert-advice-on-how-to-convert-leads-into-customers/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 10:23:48 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Start-ups]]></category>

		<guid isPermaLink="false">http://myorbit.tv/expert-advice-on-how-to-convert-leads-into-customers/</guid>
		<description><![CDATA[So you&#8217;ve got hundreds or thousands of people looking at what you have to offer. What now? While generating sales leads is definitely the first step, the leads you get are worthless until you learn to convert them to customers. &#8230; <a href="http://myorbit.tv/expert-advice-on-how-to-convert-leads-into-customers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 10pt; font-family: Arial">So you&#8217;ve got hundreds or thousands of people looking at what you have to offer. What now? While generating sales leads is definitely the first step, the leads you get are worthless until you learn to convert them to customers. It&#8217;s time to complete the cycle with five proven methods to increase the number of leads that turn into paying customers.<o:p></o:p></span></p>
<p><strong><span style="background: yellow none repeat scroll 0% 50%; font-size: 10pt; font-family: Arial; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial">1. Build Personal Relationships</span></strong><strong><span style="font-size: 10pt; font-family: Arial"><o:p></o:p></span></strong></p>
<p><span style="font-size: 10pt; font-family: Arial">In today&#8217;s fast paced, high tech world, it&#8217;s easy to think that sales and marketing have changed from being people to becoming big faceless corporations. Well the simple fact is that people still buy from people.<o:p></o:p></span></p>
<p><span style="font-size: 10pt; font-family: Arial">Think about it. Have you ever walked out of a store because the sales staff was obviously more interested in chatting with their friends then seeing what they could do to help? Have you ever dealt with a rude customer service representative who told you that everything was your fault and they couldn&#8217;t do anything about it? Have you ever decided not to deal with a company because the people are not very nice? We all do it.<o:p></o:p></span></p>
<p><span style="font-size: 10pt; font-family: Arial">Companies have come up with all kinds of ways to get people to check out their product or service, but if the people you meet when you walk in are unfriendly or unhelpful the sale never gets made. The people who deal directly with customers need to be friendly, helpful, and take an interest in the real lives of every potential customer who comes in. Work on making the interaction between sales people and new customers personal and friendly. More than anything else, people buy from people they like.<o:p></o:p></span></p>
<p><strong><span style="background: yellow none repeat scroll 0% 50%; font-size: 10pt; font-family: Arial; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial">2. Better Company Image<o:p></o:p></span></strong></p>
<p><span style="font-size: 10pt; font-family: Arial">Never underestimate the power of a trusted brand. When all else fails we tend to go with the names we know and trust. If your company has a trusted image, then the products or services you offer inherit that same trust. Have you ever shied away from what looked like a good deal because it was coming from a company you&#8217;d never heard of? I know I have.<o:p></o:p></span></p>
<p><span style="font-size: 10pt; font-family: Arial">So how do you build a better company image? Well there&#8217;s a lot to it, but one of the basic elements is familiarity. Familiarity breeds trust. People are naturally wary of things they don&#8217;t recognize. So get your name out there, sponsor community events and keep doing it.<o:p></o:p></span></p>
<p><span style="font-size: 10pt; font-family: Arial">Building a strong company image takes time so don&#8217;t expect this to happen overnight, but there&#8217;s a reason big companies do it. Then next time you watch a commercial for a big company watch for the product promotion. Many times you won&#8217;t see it at all; all you&#8217;ll get is a feel good message about the company. There&#8217;s a good reason they do that.<o:p></o:p></span></p>
<p><strong><span style="background: yellow none repeat scroll 0% 50%; font-size: 10pt; font-family: Arial; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial">3. Better Products &amp; Services<o:p></o:p></span></strong></p>
<p><span style="font-size: 10pt; font-family: Arial">Improving your product or service to help the people you are trying to help can increase your sales conversion dramatically. Most big companies spend about 10% of their revenue on introducing new and improved products.<o:p></o:p></span></p>
<p><span style="font-size: 10pt; font-family: Arial">In many of today&#8217;s fast paced markets constant improvement is a must. The secret is to pick a specific target market niche, and focus your improvements on that market. If you try to satisfy everyone with your next big improvement you will end up satisfying no one.<o:p></o:p></span></p>
<p><strong><span style="background: yellow none repeat scroll 0% 50%; font-size: 10pt; font-family: Arial; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial">4. Targeted Communication of the Value<o:p></o:p></span></strong></p>
<p><span style="font-size: 10pt; font-family: Arial">The more focused a company is on its target customer the more likely they are to succeed. Instead of trying to satisfy everyone, choose a specific market and focus on it; even if your product or service is also a great fit for other markets.<o:p></o:p></span></p>
<p><span style="font-size: 10pt; font-family: Arial">In the early sixties Coca-Cola was outselling Pepsi-Cola by approximately 5 to 1. That was until Pepsi decided to stop trying to sell Pepsi to everyone and decided to focus all of its marketing efforts on the teenage market. They launched the choice of a new generation and hired teen icons like Michael Jackson and Lionel Richie. The result was that in one generation Pepsi went from being outsold 5 to 1, to being only 10% behind Coca-Cola in sales.<o:p></o:p></span></p>
<p><span style="font-size: 10pt; font-family: Arial">More companies have failed by trying to reach too broad of a market than have failed trying to reach too narrow a market. A good measure of whether your chosen niche is too large is to consider whether it is reasonable to expect that 80% of the people in your niche will have heard of you in the next 12 months. If that&#8217;s not achievable then you should consider narrowing your niche. Chose you niche and focus on it.<o:p></o:p></span></p>
<p><strong><span style="background: yellow none repeat scroll 0% 50%; font-size: 10pt; font-family: Arial; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial">5. Better Follow Up<o:p></o:p></span></strong></p>
<p><span style="font-size: 10pt; font-family: Arial">Most people don&#8217;t buy anything as a result of the first contact. It takes time to build the value of a new thing up in our minds to the point that we are willing to open up our wallets. On average you have to contact a person between 3 and 7 times to get a sale, even if you are selling something that person is looking for.<o:p></o:p></span></p>
<p><u><span style="font-size: 10pt; font-family: Arial">When you follow up, don&#8217;t push for a sale</span></u><span style="font-size: 10pt; font-family: Arial">. Just ask if they got the initial information, and ask if they have any questions you could help them with. If the offer is something the person would consider, then they appreciate the help in a friendly relaxed way. If it&#8217;s not something they are looking for right now, it&#8217;s a long shot that you are going to convince them they need it. Your objective is to follow up enough that people who are looking for the kind of help you have to offer will think of you first when they decide to buy<u>. People who don&#8217;t need what you have won&#8217;t buy; don&#8217;t waste your efforts there</u>. Keep your offer on their mind for a while, and the people who need it will respond.<o:p></o:p></span></p>
<p><strong><span style="font-size: 10pt; font-family: Arial">Summary<o:p></o:p></span></strong></p>
<p><span style="font-size: 10pt; font-family: Arial">There is definitely a lot to say about converting leads into customers, but these five tips should get you thinking along the right lines. Build your personal relationships. Build a trusted and familiar company image. Continually invest in improving your products and services. Target your advertising to a specific group of people. Follow up to keep your offer in the minds of the people who can benefit from what you have to offer.<o:p></o:p></span></p>
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<td style="padding: 0cm; height: 4.6pt" valign="top"><em><span style="font-size: 9pt; font-family: Arial; color: #333333">About the Author<strong>:</strong></span></em><strong><span style="font-size: 9pt; font-family: Arial; color: #333333"> Daryl Cowie</span></strong><span style="font-size: 9pt; font-family: Arial; color: #333333"> has shared   management tips with 1000s of people in over 30 countries around the world.   His mission is to help you and your company turn business opportunities into   business realities. You can sign up for his free business management home   study course at <a href="http://freemanagementtips.com/" target="_new" id="link_58"><span style="color: #333333">http://FreeManagementTips.com</span></a>   . For more management tips on how to grow and manage your business, check out   the practical resources at sites like <a href="http://boundlessthinking.com/" id="link_56"><span style="color: #333333">http://BoundlessThinking.com</span></a>   and <a href="http://freemanagementtips.com/" target="_new" id="link_57"><span style="color: #333333">http://FreeManagementTips.com</span></a><br />
<em>Article Source:</em> <a href="http://ezinearticles.com/?expert=Daryl_Cowie" id="link_59"><span style="color: #333333">http://EzineArticles.com/?expert=Daryl_Cowie</span></a><o:p></o:p></span></td>
</tr>
</table>
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		<title>Review of ReviewFrog.net</title>
		<link>http://myorbit.tv/review-of-reviewfrognet/</link>
		<comments>http://myorbit.tv/review-of-reviewfrognet/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 19:59:45 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Interests]]></category>
		<category><![CDATA[MyOrbit Blogs]]></category>
		<category><![CDATA[New Media]]></category>
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		<guid isPermaLink="false">http://myorbit.tv/review-of-reviewfrognet/</guid>
		<description><![CDATA[If you like looking for reviews before trying products, then there is a new site that seems to be doing quite well:  ReviewFrog.net The site covers a variety of products, and their digital camera reviews looking to be most popular. &#8230; <a href="http://myorbit.tv/review-of-reviewfrognet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>If you like looking for reviews before trying products, then there is a new site that seems to be doing quite well:  <a href="http://ReviewFrog.net" title="ReviewFrog" target="_blank">ReviewFrog.net</a></p>
<p><a href="http://ReviewFrog.net" title="ReviewFrog" target="_blank"><img src="http://www.stumbleupon.com/thumb/730/17111730.jpg" title="ReviewFrog" alt="ReviewFrog" align="left" height="74" width="112" /></a> The site covers a variety of products, and their <a href="http://reviewfrog.net/category/reviews-digital-cameras/" title="Digital Camera Reviews" target="_blank">digital camera reviews</a> looking to be most popular. We can see reviews of new Blackberrys, Software, EBooks, etc.</p>
<p>You can ask for reviews of products or services you want, and they could arrange them. Not sure if they sponsored reviews, but you can check with them.</p>
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		<title>Top 5 Questions: How to Increase Online Sales?</title>
		<link>http://myorbit.tv/top-5-questions-how-to-increase-online-sales/</link>
		<comments>http://myorbit.tv/top-5-questions-how-to-increase-online-sales/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 10:56:15 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[FAQ]]></category>
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		<guid isPermaLink="false">http://myorbit.tv/top-5-questions-how-to-increase-online-sales/</guid>
		<description><![CDATA[2007 was the first year of MyOrbit &#8211; and full of great experiences. We consolidated our ground in E-Business and learned new things from our clients worldwide. Though we have completed 3 quarters, this New Year 2008 gives an opportunity &#8230; <a href="http://myorbit.tv/top-5-questions-how-to-increase-online-sales/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p class="MsoPlainText"><span lang="EN-GB">2007 was the first year of MyOrbit &#8211; and full of great experiences. We consolidated our ground in E-Business and learned new things from our clients worldwide. Though we have completed 3 quarters, this New Year 2008 gives an opportunity to share the top 5 questions from our customers in 2007. If you are in any form of business &#8211; these will help you.<o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoPlainText"><span style="background: yellow none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial" lang="EN-GB">Q1. How can I increase my sales through online channels?</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB">Answer: This really is a big question with no one answer &#8211; otherwise everyone would have done it! What we have found from our experience of running multiple businesses is that there is a need for a structured approach to attract targeted visitors (prospects) and ensure that the entire chain of events is planned &#8211; till the time an order is placed.<o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB"><span>     </span>Many services companies will say &#8220;oh, this may work for product companies, but not for us&#8221;. This is just a lame excuse by someone who fears change. We have seen successful examples of services companies generating almost 80% revenues from their website + other online channels. The need is to create an online platform (say, a part of your website/blog) which shares valuable information with prospects, and a system which can do all of what a physical sales person can do. With Audio and Video possible on web-pages, a good website can generate more sales than a team of salespeople, at a fraction of the cost. The only expenses you have to make are for online marketing, for which you can see other posts on this site.<o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoPlainText"><span style="background: yellow none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial" lang="EN-GB">Q2. We have built a great website&#8230;now how do we promote it?</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB">Answer: Do you know which places your clients and prospects visit often? That&#8217;s the place you need to advertise in some way. Consider buying text links, we have found them best on performance/price. Some sites also offer paid articles referring your site &#8211; those are good too. For example, our clients often visit sites like: www.cio.com, www.cfo.com, www.ft.com, and many smaller sites &#8211; all of them are good options to advertise. Small sites and blogs can give a great return on online ad spend. So invest some effort in that. Over the last 6 months, we have developed a way to identify such small sites relevant to each business, and you can contact us for more info.<o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoPlainText"><span style="background: yellow none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial" lang="EN-GB">Q3. What are the options to increase my online sales?</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB">Answer: There are numerous options, and each product/service should plan a suitable mix of them: Pay Per Click (PPC) Advertising, Text Link or Banner Advertising on High Traffic Sites, Sponsored Articles on Sites or Blogs, Email Marketing, Mobile SMS Marketing (this is a very exciting area, and will evolve rapidly in 2-3 years &#8211; if you are a consumer products/services company &#8211; you just can&#8217;t afford to ignore this).<o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoPlainText"><span style="background: yellow none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial" lang="EN-GB">Q4. How much should I spend on online marketing?</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB">Answer: Just like in a physical, brick &amp; mortar business &#8211; your online marketing budget would have two components: (1) Brand Building (2) Product/Service Marketing. Now, if you already have a known brand, then skip (1), and spend effort and money only on (2), which is more focused towards earning dollars by selling your Product and Services. Plan to spend up to 10% of the sales volume, and spend in phases to ensure results are coming. So if you have a product/service of $500 value, and you want to sell to 200 customers, then your desired sales volume = $100,000. So you should plan to spend up to $10,000 in online marketing. This does not include your fixed costs, like staff salary and business operating expenses.<o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB"><span>       </span>Now, it&#8217;s important to note that the amount you spend will depend on the gross margin you have on the product/service. So you can choose to spend just 4-5% as well. But 10% is on the upper side, and will perform very competitively to physical sales people. If you are spending more, you are probably not executing well and there is room for improvement.<o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoPlainText"><span style="background: yellow none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial" lang="EN-GB">Q5. What kind of team and skills do I need to increase my sales online?</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB">Answer: The team can be very lean, but must understand your business and products/services well, and also understand how information is shared in the Internet space. Many Small and Medium businesses are able to do it (with some initial guidance) with just 1-2 full-time staff because they can easily coordinate with the sales and production teams. But its a different problem in large companies: the marketing departments often don&#8217;t have the skills and support to generate online sales, and the sales teams don&#8217;t have access to any part of the website &#8211; so it’s a difficult situation.</span></p>
<p>Our recommendation is to give the responsibility of online sales also to the Sales/Product Teams, and give them the tools and training to make it happen.  Regardless of your company size, new media tools can be (and should be!) used successfully. If you are not sure about your team&#8217;s understanding/skill of operate your blog (write and discuss with audience), you can contact us for inputs as we have done it for a few companies in 2007. <span lang="EN-GB">At its core, your website is an extension of your key business people and presentations &#8211; and is best suited to generate business leads.</span><span lang="EN-GB">  <o:p></o:p></span></p>
<p class="MsoPlainText"><span lang="EN-GB">We hope you found these answers useful. You are welcome to ask your questions on how to <a href="http://myorbit.tv/contact/" title="Increase Online Sales">increase online sales</a>.</span></p>
<p class="MsoPlainText">Wishing you a great 2008!<br />
Shankar AVSB<br />
CEO, MyOrbit</p>
<p class="MsoPlainText"><span lang="EN-GB"> <o:p></o:p></span></p>
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		<title>How NOT To Use Powerpoint</title>
		<link>http://myorbit.tv/how-not-to-use-powerpoint/</link>
		<comments>http://myorbit.tv/how-not-to-use-powerpoint/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 18:05:26 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Development]]></category>
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		<description><![CDATA[PowerPoint has become the &#8220;default group communication mechanism&#8221;, and there&#8217;s a very high chance that if you are reading this, you use PowerPoint reasonably often. Now, anyone who has done a PowerPoint presentation or is going to do one should &#8230; <a href="http://myorbit.tv/how-not-to-use-powerpoint/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>PowerPoint has become the &#8220;default group communication mechanism&#8221;, and there&#8217;s a very high chance that if you are reading this, you use PowerPoint reasonably often. Now, anyone who has done a PowerPoint presentation or is going to do one should watch this video by Don McMillan. Its simple, but there&#8217;s a lot of truth in it.<br />
<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/HLpjrHzgSRM"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/HLpjrHzgSRM" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
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		<title>Phone Calls = Page Views?</title>
		<link>http://myorbit.tv/phone-calls-page-views/</link>
		<comments>http://myorbit.tv/phone-calls-page-views/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 08:17:55 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Artificial Intelligence & Robotics]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Geo-Americas]]></category>
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		<category><![CDATA[Innovation]]></category>
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		<guid isPermaLink="false">http://myorbit.tv/phone-calls-page-views/</guid>
		<description><![CDATA[Scott Hamilton, president and CEO of VoodooVox believes: &#8220;Phone calls are the new page views, and VoodooVox’s In-Call Network is the next breakthrough advertising channel. We strongly believe that most telephony services that consumers currently pay for can be delivered &#8230; <a href="http://myorbit.tv/phone-calls-page-views/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Scott Hamilton, president and CEO of VoodooVox believes: &#8220;Phone calls are the new page views, and VoodooVox’s In-Call Network is the next breakthrough advertising channel. We strongly believe that most telephony services that consumers currently pay for can be delivered profitably and for less with advertising support.  Our In-Call Media represents the new standard by which all voice-based marketing will be gauged.&#8221;</p>
<p>The idea is interesting and we will wait and see how consumers react to voice ads, while they are waiting on hold to speak with their bank or pay the utility bills. Meanwhile, Voodoovox has closed $8.1M Financing Round led By Softbank Capital.</p>
<p>Steve Murray, partner, Softbank Capital feels: &#8220;The potential for ad-supported telephony extends far beyond directory assistance applications….Over time, we expect VoodooVox to help drive new applications, improve customer experiences, and decrease pricing for consumer telephony services of all kinds while raising profitability for the call publishers that provide these services.” The full <a href="http://www.voodoovox.com/news_detail1.asp" target="_blank">news release</a> is on their website.</p>
<p><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Nokia_N95_DarlaMackFlickr.jpg/300px-Nokia_N95_DarlaMackFlickr.jpg" align="middle" height="225" width="300" /></p>
<p>So what&#8217;s the takeaway for you? There are more and more options of advertising, and reach audience at the most suitable time and space. Following the Internet, the telephone services got online, and in a few years, we can have &#8220;personalized&#8221; digital TV channels (more about that sometime later). So for any product or service that you want to market, consider all possible alternatives &#8211; they are increasing all the time.</p>
<p class="MsoNormal"><a href="http://www.voodoovox.com/news_detail1.asp"></a> <o:p></o:p></p>
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		<title>Google Mobile Search Ads Go-Live</title>
		<link>http://myorbit.tv/google-mobile-search-ads-go-live/</link>
		<comments>http://myorbit.tv/google-mobile-search-ads-go-live/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 20:48:33 +0000</pubDate>
		<dc:creator>MyOrbit-Team</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://myorbit.tv/google-mobile-search-ads-go-live/</guid>
		<description><![CDATA[After about a year of trials, Google has announced it will begin including AdWords advertisements within Google Mobile Search results. In an email shared with advertising partners on Tuesday, Google wrote: &#8220;We are happy to announce a new feature that &#8230; <a href="http://myorbit.tv/google-mobile-search-ads-go-live/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>After about a year of trials, Google has announced it will begin  including AdWords advertisements within Google Mobile Search results. In an email shared with advertising partners on Tuesday, Google wrote: &#8220;We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones.</p>
<p>n the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com). We are offering this feature &#8211; and any resulting clicks &#8211; for free through November 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers.&#8221; For more info on this, read this <em>Search</em>  <em>Engine</em> <em>Land</em> <a href="http://searchengineland.com/070911-162219.php" target="_blank">article</a>.</p>
<p><img src="http://www.antonioqueiroz.com/antonioqueiroz_agitation_/images/clipboard02_23.jpg" title="Google Mobile Ads" alt="Google Mobile Ads" align="left" height="572" width="300" /></p>
<p>Now, Mobile advertising has been predicted to be a big market, and while some businesses have taken their positions, others are still discussing over their white boards, and still others are making power point presentations that may not turn into action for another year.</p>
<p>One thing is for sure: mobile advertising is going to benefit from all the wide screen devices that we have been getting, including this Treo (one of our favourites!) You can receive text and images, like menu cards, driving directions, hotel room pricing lists, and more.</p>
<p><strong>So how can you benefit as a business?</strong></p>
<p>As you can expect, there will be a high demand for services while a person is on the move &#8212; related to transport, food, medicines, hotels, finance, etc.  If you can deliver a reliable service, then there is an opportunity to advertise on the mobile platform, and sell at a better profit margin because the consumer is usually looking for immediate response, delivery, or action. For these services, he or she most probably won&#8217;t sit down to prepare a detailed comparison table, and you can get the order if you can deliver in the short time-frames.</p>
<p>But if you can&#8217;t you will have more than your share of irate customers!</p>
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