Podcasting is one of the newer methods for Business Communications. You may have already seen podcasts from a variety of special interests groups sending out their messages online to interested individuals. in the same promotional theories.
If you use podcasting properly, you can send a recorded audio message/discussion to all employees or to specific customers who has agreed to receive the information. Podcasting for business can also be information made available to recipients without it being automatically delivered to their device – like sending a URL where the actual podcast is available. This practice is more friendly to the target audience as they can view the message at their convenience.
Podcasting for business can be used to send information to employees by way of their cell phones or handheld devices. For example, a recording by the CEO on the new market challenges.
The podcast is uploaded to a server or distribution service where it can automatically to broadcast to all intended recipients at the same time. This ensures that all employees get the same message at the same time. The receiving devices can be used to view the message at the recipients’ convenience and with the right software and structure a confirmation message can be transmitted back to allow the sender to know the information has been received.
Other uses of podcasting for business include sending information to customers through wireless devices or by sending an email to them giving them the address at which information about products and services are available through podcasting.
This is ideal for sharing information that customers may find useful. For example, some best practices, or an interview with a product/solution expert that answers FAQ on a given topic.
Distribution: Sending an email or text message direct ing them to a podcasting site is recommended when podcasting for business. For example, here’s a podcast from Harvard Law School
Respect Privacy: When using podcasts for sharing information with customers, please make sure the customer has agreed to receive the information, to protect your business from any charges of spamming.
