Before looking for your dream job, learn how to market your skills, experience, and talent. This will help you assess the possibility of landing your dream job. First, skills and interests should be evaluated personally. Write a list of your capabilities; then list your limitations or skills not available at present. Jobs that are too demanding, like night shifts, might not work, or jobs that you may be overly qualified for (it happens); and third, planning the time as soon as there is an inner instinct that tells you that you are ready and qualified. Once this has been done, go to companies and prospective employers early in the morning for this will give them a good impression and for the applicant, a time to complete the process the application if lucky. Remember, the early bird catches the worm.

Next task is to prepare a good resume that will address the expected requirements of the employer. You should not lie on the resume because you can lose your job later on. However you can surely create a resume that describes more of the skills that are relevant to a particular job, and reduce the words for non-relevant experiences. Resume should not be more than 2 pages, and the exact resume structure will depend on the type of job you are applying for. Some employers also ask for a cover letter or letter of intent or statement of purpose (SOP). Every professional job you apply for expects to receive a well written resume. Make 100% sure that no spelling/ grammar mistakes are present in your resume and cover letter.

After preparing the documents needed for application, the next thing that should follow is finding vacancies for new hires. Searching using the Internet will be very helpful for this activity. Some websites provide this assistance like HotJobs and Monster.com — but don’t depend on the job search websites because everyone is using them, and the amount of replies are immense for each job posting.

Where else to look for job openings? The initial step is to look at local newspapers for this provides information just by looking at the Classified Ads section and the lists of wanted personnel and employment opportunities will be read. Applying at several companies initially in a local area can save an applicant more time and money. If it so happens a job was found late in the day, call immediately for inquiries. Never let a day pass when opportunities come.

How to look for jobs that are not announced? Sometimes companies and other employers do not really advertise any job openings in their organization. The best thing for an applicant is to weigh things if it will be possible to be hired by a certain company by just submitting an application form or resume.

Start by telling people in your personal and professional network about your desire/need/plan to take a new job. Relatives and previous offices or company co-workers will be able to give hints on job vacancies in their current companies. Professors or teachers will also be helpful in recommending schools and institutions that are now looking for new instructors. These people might not have any vacant position in their company in mind but they certainly know someone who knows or needs a new employee — that’s the power of networking.

Sometime, Yellow Pages can provide information on how and where to call to look for a job. This gives an accurate list of companies and prospective employers in a chosen area. Visiting the library is also a tool than can be useful when looking for a job. There are libraries that have a list of local employers, just asks the librarian for more information. Contact these employers personally, even if they did not advertise any vacant positions that needed to be filled.

Lastly, be observant of signs posted on doors and windows of shops and stalls being passed by. If lucky, just walk in and ask for information about the job and how to apply.

After submitting application forms and resumes to the respective companies, keep track of the progress by creating a chart where you can jot down the name of the company and when the application was submitted.

Following is a job search checklist to help you along your way:
1. List your capabilities and potential weaknesses/limitations that you want to overcome
2. List your prospective employers — no job is too small; if you do well, you will rise
3. Prepare resume and other documents — include 1-2 references that can be contacted
4. Plan a schedule for your job search — so that you can immediately accept a date for an interview
5. Contact companies and/or employers — and offer your services
6. Get ready for an interview — go for job interviews even if the job is less interesting — practice is important and helps
7. Evaluate how interview went along — after every interview, think how it could be done better; success will come if you prepare this way.

Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo

What is clear is that Google wants to offer long-tail keywords to users as early as possible in the search process.

For example, along with the keyword: “Hair Transplant Surgery Cost”, people will also see options like: “how much does hair transplant surgery cost”, and the latter phrase will now receive many clicks too, even though its hardly a keyword in today’s internet marketing book.

Earlier such a longer sentence or question would have received very few direct clicks because people won’t type long text, but people can surely select longer text if its offered as a drop-down like it is being done now, thereby generating more exposure/visits to web content built on long tail keywords than today.

In addition, Google has been working hard to improve “personalization”, which means they want to show you things relevant to your search profile based on past searches, geography, etc.

What does it mean for website owners and SEO? I believe websites that cover their topic thoroughly using all possible keywords and their natural expressions will ultimately come out winners.

We will study this further to see how Google Instant can be used for our work, and will share the learning with you. Meanwhile all basic SEO work should continue because that is essential to get started in the search engine indexing game.

Best Wishes,
Shankar

PayPal is the undisputed leader in online payment service providers. Google has tried to build market share for its Google Checkout over the last two years but feedback from my customers and business partners is that Google Checkout is still not their preferred online payment mechanism.

Most other online payment service providers are limited in their appeal, and are used by specific niches of customers. For example, there are some payment providers for online pharmacy transactions and online betting transactions. These are large industries however as the legalities are not the same or favorable in all countries, therefore such payment providers are able to offer a solution that is needed by the companies in these industries.

Escrow.com deserves a mention. It is a very useful site for business transactions, and their fee is very nominal for the value of the service that enables totally unknown parties to conduct business transactions.

Overall, there is no serious competition to PayPal today. PayPal has built a large market share due to its easy payment sending and receiving options. On October 3, 2002, PayPal became a wholly owned subsidiary of EBay. Over the last 7 years, EBay has acted as the perfect growth platform for PayPal creating about 10 million of PayPal users worldwide.

PayPal’s total payment volume, the total value of transactions, was US$ 60 billion in 2008, an increase of 27 percent over the previous year. This $60 billion of 2008 represented nearly 9 percent of global e-commerce and 15 percent of US e-commerce. In fact, at an analyst day on March 11, 2009, eBay CEO, John Donahoe announced that PayPal could be a larger driver of revenue than EBay marketplaces business. So clearly, there is a huge demand for safe and easy online payment systems like PayPal, which has become the market leader with a big lead over the competition.

The economics of owning a popular online payment system are very attractive.

Online payment sites don’t pay interest on money held in the user accounts. A majority of active user maintain some working capital for day to day transactions. While the numbers are not available in public domain, we can do some rough math. PayPal has about 10 million users, and assuming an average money balance of 100 USD per user, that’s a billion dollars of interest free capital or float that PayPal maybe enjoying at any given time. Good acquisition by Ebay!

It is surprising that over the years, Amazon has not taken any major step in this direction to grow or acquire a payment system like PayPal. So where can competition come from? From social networking sites.

One of the major changes in the Internet landscape since 2002 is the rise of giant social networking sites like MySpace, Facebook, Twitter, and LinkedIn. Each of these sites has millions of regular users. And a site like Facebook can develop its own payment system and virtual currency, which makes it possible for a marketplace to grow. We already see hundreds of third party applications on Facebook, and many of them sell low cost items. A virtual currency can be a powerful solution. I believe Facebook is already working along these lines.

There is also value is trying to solve one specific problem of international trade – the problem of varying currency conversion rates. If a large payment site can create some form of protection against currency rate changes, by using its own virtual currency in the marketplace that could be a powerful innovation that can nurture and grow a wide variety of international trade. On this front, PayPal and EBay are best placed to make something possible. A virtual currency in a global marketplace is the next big milestone for online payments. It will take extensive collaboration with banks and financial institutions, and we will have to wait and see who will take up this big challenge.

About the Author:  Shankar AVSB is the Director of MyOrbit Online, a London based Internet business with over 100 websites in different industries. He closely follows Internet business and online payment systems for conducting international trade and has advised numerous companies in improving their online business. Shankar is also the CEO of 7Avenues Private Equity, which runs ventures in Retail, Supply Chain, Services and E-Business. He can be contacted from here.

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The above ad is from the AIDS prevention campaign being run in Uganda. It was shared by Perry Marshall over the weekend. It stands out from the usual ads, and has an immediate on the reader because of its ability to directly address the target audience — middle aged men with the income and propensity for procuring teenage sex.

What makes this ad stand out? Some reasons I can think of are:

1. It is dealing with morals/values, where its possible to act differently in private from what we  accept in public.

2. It uses just a few words and that too as questions, which you will tend to answer within yourself.

3. The few words are supported by a carefully chosen image, which really delivers the full impact of the ad.

4. It puts you on the defensive; very few ads can achieve that. It makes you respond internally. So you are likely to remember it for some time.

These days we see hundreds of ads every day on the Internet and in print media. Our mind has been slowly getting trained to separate the signal (content) from the noise (ads). In the early days of the web, 1997 to 2000, there were not that many ads, and the technology behind them had no capability to geo-target the audience.

The above ad is a great example of a powerful ad.
See how you can use its structure for your own business.
- Shankar

According to marketing guru, Phillip Kotler, the mantra of marketing is creating, communicating and delivering Value to the Target market at a Profit.

Creating value for the product or service is called product management. Product management is creating or innovating products or services. For example P&G decided to make some funny thing on each Pringle (a potato chip), the scientist could not find a solution internally until they discovered cookie maker in Italy who printed funny things at his cookies. This is called open innovation or open technology used for product management which means ideas are taken from where ever the companies can.

Communicating the value is called branding or brand management. Brand managing or brand building means packaging a product or service. Branding means communicating a promise to the customer, creating excitement and interest about the product and differentiating it from the rest. The brand represents the company for what it stands for and inspires everything that the company does or acts. Brand comprises of an emotional element generally aiming for mind share and heart share of the customer. There is new direction now aiming for the spirit share of the customer. It is a share of something that’s little more than narrow to one’s own interest .It is about being caring and is appreciated for intending to care about the shape of the world. So according to Phillip Kotler creating an emotional relationship is more than limited to the persons own nurturing his or her ego.

Delivering value to the target customer is called customer management. Simply sending direct mails or messages to a database of customers is not customer management. Dealing with customer requires meeting/actually communicating with the customers and knowing them really beyond the data base. Customer database is best utilized to get help from the customer for co- creating product and the advertisement for the company. You are delivering value to customers when they are finding your products and services are seen as a great choice and good value for money/time.

So an effective functioning of Product management, Brand management and Customer management can give desired results.

In the above interview, Philp Kotler expresses his opinion on marketing lessons from Barack Obama’s 2008 US election campaign. Barack Obama made perfect preparation with discipline and right choice of bright people.The key marketing lessons that can be taken from Barack Obama’s marketing campaign were ‘high tech’ and ‘‘high touch’. High touch means there is an emotional component selling hope and high tech is using the Internet to its best. They created database for sending relevant messages to right people the right time.

On key learning for businesses Philip Kotler says: “I think the climate you establish makes a big difference”. So the high hope concept will make a difference if people will keep going on with passion and purpose and not fear. So basically a company and its people got to be positive realistically.

And Barack Obama’s campaign also used the latest Internet short-messaging platform “Twitter” extensively to share updates every day as he moved from place to place. This adoption of new technology helped him reach out to a far wider group of people in real time very effectively.

What we have seen in our experience of advising over 100 businesses is that almost 95% of them do not use their website an effective Sales & Marketing tool, and that’s why they are unknowingly leaving a lot of money on the table.

For example, today, many prospects come to our websites when they hear about our services or products, and our website has to be ready to engage any visitor, and also provide answers to all the common questions that any visitor/prospect would be expecting, to increase the interest in the products and services that you are offering.  Now this may look very logical, but the fact is that 95% of the websites that we have come across are not able to do this, and so chances are high that your own business website may be lagging in this aspect.

Some of the things that you should really consider to check if your website is really interesting and effective in Sales & Marketing are the following:

First and most important input for your website is the navigation – keep it simple and intuitive.  Navigation is one of the places where most websites falter.  The navigation seems to become very complex in most B2C and B2B services and visitors don’t have a clue how to trace back a particular URL or how to save a given URL because when you have complex navigation, people do not follow the path or are unable to retrace a given page.

So please make navigation very simple and my advice is that any business site should not have more than three levels of navigation.  So if you have the ‘Home’ page or ‘About us’ or ‘Contact us’ page as level 1, just think of one more level and another level, so maximum three levels.  Anything more than that means an ineffective website.

My personal preference is two levels only where you have an ‘About us’ page, a ‘Contact us’, an ‘FAQ’ page and ‘Services’ page as Level-1. If you are looking for investors, then that deserves a separate page of its own at Level-1.

‘Services’ or ‘About us’ page can go one level deeper, into Level-2, to share the specific products and services on their specific pages.  But that’s where it stops and not too many levels of pages.

The second input is that the top-level pages should not be too many in number; keep it between 5 and 10 – that’s something which most users can understand and navigate easily.  So keep the top-level pages, which could be like ‘Home’, ‘About us’, ‘Product/Services’, ‘FAQs’, ‘Blog’, ‘Contact’ etc.

Third input is that if you are offering any product or service, there must be an FAQ page – a separate page dedicated to answering various questions and answers that you have faced from partners, customers, prospects. So an FAQ page is a very important.

Fourth input is applicable if you are selling a product or service that can be bought or ordered online or by phone, then there must be a very visible ‘Order’ page at the top level.  We have found that the ‘Order’ page is often hidden at some second or third level and the website is losing sales. We have observed that by moving the Order page at the level-1 and making it prominently visible across the site, it has improved sales by anywhere from 25 to 100%.  So there’s a big benefit from a small improvement.

Fifth input is about Testimonials. if you are a business that has been live for some time, then you must surely have customer testimonials and that is another top-level page because it can really help in talking to your prospects about the benefits of your services and no other page does it better than a ‘Testimonials’ page.  So it’s a highly recommended top-level page that you must have.

That’s how some of the best performing websites are structured and what we have shared here is essentially the summary of website improvement and online business improvements that we do for our sites (we have 50+ of them), and for our business partners and clients, who are seeing results in terms of improved sales.

Now, there are many Internet consultants out there who will charge a fair amount for such inputs. So we thought we will save you some money by sharing these inputs, which are based on real-life successful websites under us.

Please remember that you can constantly reduce your cost of customer acquisition by having an effective website that converts your prospects by engaging them well and showing them the key benefits.  Please also remember that a detailed one page website, if done properly, can beat a 25 page website that plays hide-and-seek with the visitors.

If you have already followed the above suggestions, and still your website is not proving to be effective in your sales & marketing work, something else is creating a problem. If you want our help in diagnosis, please leave a comment in this post (it will not be published) and we will get back to you.

Thanks for visiting,
Shankar on behalf of MyOrbit Team

Here’s the offer page  and here are the Terms and Conditions for their Money Back Guarantee.

We feel the offer page should have mentioned/clarified a couple of essential terms before asking a prospect to spend time in filling the form.  For example:

#4 of Terms: …Your refund request must be accompanied by a CPA-approved record of revenue for the prior 18 months, showing that you have not doubled your gross sales revenue for any comparable month from the prior year.

[Which means, the doubling of sales will not be assessed over the year or quarter (which is the accepted business growth comparison timeframe),  but any month of the year. This is not evident at all from the way the advertising is presented, and could face difficulty

#6 of Terms:  Only the set up and consulting fees previously paid by you to Infusionsoft are eligible for refund under this program. Your monthly subscription charges to the Infusionsoft service are not refundable.

[What the above term says is that that the various services you need to buy to qualify for money back guarantee are not part of the money back the guarantee! Not sure if this clause has been reviewed by their lawyers because it can't stand in a court of law]

Therefore, always read the terms of a money back guarantee because its very rare in any services business, irrespective of how the offer is being shown. But if you do find a business partner who is willing to give a written money back guarantee on services, then that’s a thing, and worth going for. Hope you found this useful.

Offering free food was one of the ways of beating recession in the 1980s, and restaurant owners are hoping it will work this time too. Hundreds of restaurants have closed in the recent months.

The offer of free food is premised on the belief that customers would be too embarrassed not to leave behind money after dinner. Restaurants owners believe that except students, most customers would not leave without leaving money behind.

For example, the menu card at The Little Bay in Farringdon, London (featured in the photo) does not mention prices for dishes. Customers pay only for the drinks. Restaurant owner Peter Ilic said, “You can leave 50 pounds or nothing; it doesn’t matter, I will treat you the same,” he said.

Btw, if you are in London, you can visit the Little Bay restaurant at:
171 Farringdon Road
Clerkenwell, London EC1R 3AL
Tel: 020 7278 1234

And now the Lesson for those of us in other businesses, including the online business.

Its called the 5% rule, ie. before you ask for anything, offer your customer at least 5% worth of sample or value or product or service or whatever that you sell. We have seen this working in both B2B and B2C businesses.

In fact, a money back guarantee or performance guarantee of some sort also achieves the same result as above.

They make it difficult for the customer to refuse the offer, by removing all possible barriers.

In our experience, too many companies don’t want to try any of the above because sometimes things will fail, and majority of managers are risk-averse. So if you say your company can’t do it, that’s fine too. We are sure someone else will do it and go on to win the sale. Nobody is forced to give us a sale, we have to win it. This recession will test the best. So give it a serious thought.

It reported a loss of $303 million compared to a profit of $205 million last year.

The results come as Carol Bartz takes over from Jerry Yang as the firm’s new chief executive.

Some analysts feel Yahoo has weathered the downturn better than expected, with the loss mainly due to one-off costs.

We don’t think so. The downturn is far from over, and Yahoo will see a very aggressive Google in the coming months, because Google is also facing pressure on their revenues.

Yahoo has a similar global people reach as Google, of about 450 million people, or 30% of global Internet user base, but the lack of revenue producing assets makes the difference. Yahoo has no strong answer to Google Adwords even today after 3 years.

Yahoo does have a few strong assets:

1. Yahoo Answers has been growing in popularity at an amazing rate, and how they monetize that traffic and user loyalty is to be seen. This is a big winner from Yahoo, where they have beaten Google.
2. Yahoo Personals also has potential because online dating is a high growth business. Their pricing model needs tweaking because there are free sites like Plenty of Fish, that are equally good in quality of members.
3. Yahoo Egroups and Flickr are also very popular destinations, and even if they can increase revenue by 1 dollar per user, it could a 100-200 million in new revenues.

But on the advertising side, Yahoo has difficult times ahead as Google continues to eat into its user base worldwide — both English and non-English. Their ad network doesn’t work anywhere near Google’s quality, and that explains the lower revenues.

Yahoo has to make some hard decisions on revenue generation and partnerships.

Related Articles:

http://news.bbc.co.uk/2/hi/business/7854887.stm