Category Archives: Sales & Marketing

Phillip Kotler shares the Mantra of Marketing

Posted on November 14, 2009 by MyOrbit-Team| Leave a comment

According to marketing guru, Phillip Kotler, the mantra of marketing is creating, communicating and delivering Value to the Target market at a Profit.

Creating value for the product or service is called product management. Product management is creating or innovating products or services. For example P&G decided to make some funny thing on each Pringle (a potato chip), the scientist could not find a solution internally until they discovered cookie maker in Italy who printed funny things at his cookies. This is called open innovation or open technology used for product management which means ideas are taken from where ever the companies can. Continue reading →

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Posted in 5 Questions, MyOrbit Videos, Online Marketing, Sales & Marketing

Philp Kotler on Marketing Lessons from Barack Obama’s US Election Campaign 2008

Posted on August 15, 2009 by MyOrbit-Team| Leave a comment


In the above interview, Philp Kotler expresses his opinion on marketing lessons from Barack Obama’s 2008 US election campaign. Barack Obama made perfect preparation with discipline and right choice of bright people.The key marketing lessons that can be taken from Barack Obama’s marketing campaign were ‘high tech’ and ‘‘high touch’. High touch means there is an emotional component selling hope and high tech is using the Internet to its best. They created database for sending relevant messages to right people the right time. Continue reading →

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Posted in Advertising, Internet, MyOrbit Videos, Sales & Marketing

How To Improve Your Business Website For Effective Sales & Marketing Online?

Posted on July 1, 2009 by MyOrbit-Team| 2 Comments

Hello Folks. In this post, we will understand how to use your website as an effective Sales & Marketing tool. The points covered here have been asked by various clients and partners in the last few months, and a post to summarize them should help everyone.

What we have seen in our experience of advising over 100 businesses is that almost 95% of them do not use their website an effective Sales & Marketing tool, and that’s why they are unknowingly leaving a lot of money on the table.

For example, today, many prospects come to our websites when they hear about our services or products, and our website has to be ready to engage any visitor, and also provide answers to all the common questions that any visitor/prospect would be expecting, to increase the interest in the products and services that you are offering.  Now this may look very logical, but the fact is that 95% of the websites that we have come across are not able to do this, and so chances are high that your own business website may be lagging in this aspect.

Some of the things that you should really consider to check if your website is really interesting and effective in Sales & Marketing are the following: Continue reading →

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Posted in 5 Questions, FAQ, MyOrbit Blogs, Sales & Marketing, Training

Be Careful with “Double Your Sales” Guarantees

Posted on February 28, 2009 by MyOrbit-Team| 1 Comment

We came across a “double your sales, guarantee” today through an email newsletter and the presentation vs details of their offer demanded this quick post to show you why its really necessary to read the terms for any offer, especially when the offer comes with an attractive wording of guarantee.

Here’s the offer page  and here are the Terms and Conditions for their Money Back Guarantee.

We feel the offer page should have mentioned/clarified a couple of essential terms before asking a prospect to spend time in filling the form.  For example:

#4 of Terms: …Your refund request must be accompanied by a CPA-approved record of revenue for the prior 18 months, showing that you have not doubled your gross sales revenue for any comparable month from the prior year.

[Which means, the doubling of sales will not be assessed over the year or quarter (which is the accepted business growth comparison timeframe),  but any month of the year. This is not evident at all from the way the advertising is presented, and could face difficulty

#6 of Terms:  Only the set up and consulting fees previously paid by you to Infusionsoft are eligible for refund under this program. Your monthly subscription charges to the Infusionsoft service are not refundable.

[What the above term says is that that the various services you need to buy to qualify for money back guarantee are not part of the money back the guarantee! Not sure if this clause has been reviewed by their lawyers because it can't stand in a court of law]

Therefore, always read the terms of a money back guarantee because its very rare in any services business, irrespective of how the offer is being shown. But if you do find a business partner who is willing to give a written money back guarantee on services, then that’s a thing, and worth going for. Hope you found this useful.

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Posted in Advertising, Business Development, Contracts & Legal, Internet, MyOrbit Blogs, Online Marketing, Sales & Marketing